Morning Update: Old Spice ad sees Terry Crews act out stubble; Sarah Silverman in Orbit Gum ad; Earthquake causes mayhem during news broadcast
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=eaOz_pFnX38
Mashable: This Old Spice Ad Will Make You Empathise With Stubble
“If you thought you had seen everything from Old Spice, check this out: In its latest ad, the brand’s spokesman and former NFL player Terry Crews acts out the role of a hair on his own face.
Crews argues with himself about whether he should shave, but his hesitant self loses out. He shaves the hair with an Old Spice-branded electric razor and flushes the maimed version of himself down the drain.”
The Guardian: Phone-hacking trial: Clive Goodman denies having ever paid a police officer
“A News of the World journalist told his bosses he needed cash to pay royal police for stories as part of the “routine” exaggeration designed to make his stories more “credible” and get placed in the paper, the Old Bailey has heard.
Clive Goodman on Monday denied at the phone-hacking trial that he ever paid a police officer and said there was “no truth whatsoever” in the prosecution case that he did so.”
AdWeek: Ad of the Day: Canadian Zombie Stops Being So Damn Nice in Hilarious Film-Fest Ad
“A lot of U.S. zombies don’t get the chance to see things through the eye holes of their neighbors to the north, mostly because of the constant and distracting craving for brains.
The Canadian Film Fest, which opens Thursday in Toronto, rectifies this with the amusing spot below from JWT that shines a light on the challenges facing Canadian zombies—namely, that they’re too nice for the movies.
AdAge: Orbit Gum Puts Sarah Silverman’s Latest Breakup in TV Ad
“Sarah Silverman’s break-up with Jimmy Kimmel a few years ago has proven to be great comedic fodder for both stars. In a new TV ad, Ms. Silverman is going for laughs after the end of an even hotter relationship: a one-night stand with a cup of coffee.
The ad, by Omnicom Group’s Energy BBDO of Chicago, for Wrigley’s Orbit, seeks to position the gum as a way to “break up with lingering food” and get that “just-brushed clean feeling.” The brand has been pushing the message for a while with previous ads that also personified food, including one spot in which a man is needled by talking nachos as he tries to watch a polo match.”
AdWeek: Colorado PSAs Advise Stoners to Act Stupid Everywhere but Behind the Wheel
“Colorado is proud to be the first state to legalize recreational marijuana use. Ad creatives in Colorado are happy to have an opportunity to make stoner references.
Three new PSAs for the state’s Department of Transportation (by Denver agency Amélie Company and HSI director Simon Cole) gleefully remind would-be weed smokers that they are free to act like idiots while doing many things—but not while driving. Get high and do a bad job installing your TV. Get high and do a bad job playing basketball. Get high and do a bad job cooking steaks. Don’t get high and drive. It’s pretty simple.”
The Huffington Post: Los Angeles Earthquake Causes Mayhem During Live KTLA 5 Broadcast
“Newsreaders are known for their cool, calm and considered reactions – especially when reporting breaking events. That was until today.
This US newsreader looked like he was about to cry after the TV studio he was presenting in was rocked by an earthquake.
The earthquake took place in the early hours of St Patrick’s day in Los Angeles.”
The Guardian: Paul Foot award: Guardian wins special investigation prize for Snowden files
“Guardian journalists have been recognised at the Paul Foot award 2013 for their work on the investigation into what files leaked by Edward Snowden revealed about the extent of mass surveillance by British and US intelligence agencies.
The £2,000 special investigation award, which was presented at the 9th annual ceremony in London, was won by James Ball, Julian Borger, Nick Davies, Nick Hopkins, Paul Johnson, Ewen MacAskill and Alan Rusbridger.”
Journalism.co.uk: Guardian trainees edit features content under new scheme
“The Guardian is handing over control of its features content – in print and online – to 10 trainee journalists currently working at the company as part of its inaugural digital journalism scheme.
Tara Herman, manager of the scheme which launched last November, said the aim of the traineeships was to “bring more diverse voices into the Guardian”.
“We wanted to provide [the trainees] with broad exposure to our digital-first journalism, and reciprocally we are benefiting from their diverse experience in digital journalism, from blogging and social media to multimedia, data and coding.””
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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earthquake
Edward Snowden
Jimmy Kimmel
marijuana
Old Spice
phone hacking
Terry Crews
The Guardian
