Morning Update: Old Spice truce; Adele’s 25 album to be streamed eventually?; Slack’s first outdoor campaign; Aldi John Lewis spoof
https://www.youtube.com/watch?v=-HXVfH1P8YU
Ad Age: Old Spice Duo Makes Real Peace After Faux Pas
Isaiah Mustafa and Terry Crews make peace after their recent commercial feud in a new spot for Old Spice from Wieden & Kennedy, Portland, making its debut over Thanksgiving weekend.
The two had a faux pax thanks to a faux pas by FXX,which first aired the ad Nov. 4 about three weeks ahead of schedule due to a trafficking error. Now, the spot is out there legit and all, including an extended 72-second version on YouTube, after making its official debut during ESPN Sportscenter last night and continuing today.
I4U: Adele’s 25 to be available on streaming… eventually
Adele has sold 2.6 million albums in the first five days of its release. The album is no doubt doing great on the market. The retailers predicted that the album would be one of the prime selling product this season. Adele is to be appreciated in the strong marketing strategy when she kept the albums from streaming services.
Adweek: Slack just took over 4 cities with its first big, extremely bubbly ad outdoor campaign
If you live in Minneapolis, Milwaukee, Cleveland or Charlotte, N.C., you’re about to get a major dose of happy vibes, thanks to Slack’s new effervescent outdoor ad campaign.
The workplace communication company has grabbed 680 advertising units in those four cities for its “Euphoria” campaign, created by Nashville, Tenn., agency redpepper. And the ads are bubbly indeed, featuring cartoony images of people surrounded by rainbows, kittens, ponies, balloons and more—to show just how happy you’ll be if you use Slack to become more productive, and less bogged down in useless tasks, at work.
https://www.youtube.com/watch?v=t79cyBxzbQI
Campaign: Aldi spoofs John Lewis Christmas ad with its own man on the moon
The budget supermarket chain’s “Christmas friend” ad, created by McCann Manchester, features its own lonely old man living on the moon, who compares the price of a telescope sold by John Lewis with a cheaper one sold by Aldi.
He points to the John Lewis one and says “I like this one”, then the price of £109.95 appears on screen; then he points at the Aldi telescope and says “And I like this one”, then the price of £69.99 appears on screen.
