Morning Update: Old Spice’s Mom Song; Ad Age to print every other week; P&G celebrate mums
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=8M-sAPobpfY
The Guardian: Spare me the Tiger Mom. Most of us mums aren’t creepy, crazy racists
“Thanks to Old Spice, Meryl Streep (well, her latest film) and the return ofTiger Mom, we mothers of a a certain age are newly and forever portrayed in the media as completely batshit.”
The New York Times: Advertising Age to Print Every Other Week
“Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. “
Ad Week: Leave It to Ben & Jerry’s to Write the Best Tweet About Colorado’s New Marijuana Law
“On Jan. 1, Colorado became the first state to allow the sale of recreational marijuana to anyone 21 or older. Sales have become so successful that stores are unable to keep up with the demand. Ben & Jerry’s acknowledged that with a tweet on Thursday.”
Journalism.co.uk: 10 digital trends for journalists to track in 2014
“We asked five industry experts from local, national and international news outlets to share their predictions for digital journalism in 2014.
The 10 key trends they identified include short-form video, private social media, drone journalism, responsive design and new apps and devices.”
AdWeek: Studio Prints a Single Tweet in Full-Page New York Times Ad for Inside Llewyn Davis
“The media revolution has come full circle.
To promote Inside Llewyn Davis as Hollywood awards season ramps up, CBS Films paid The New York Times a lot of money to run a full-page print ad on Saturday consisting of mostly white space and an abbreviated version of a tweet from Times movie critic A.O. Scott praising the Coen Brothers’ folk-singer flick. “I’m gonna listen to the Llewyn Davis album again. Fare thee well my honeys,” said Scott’s tweet.”
https://www.youtube.com/watch?v=57e4t-fhXDs
Mashable: If This Sochi Ad Doesn’t Make You Tear Up, Then Check Your Pulse
“If you cried during Procter & Gamble’s tribute to moms during the 2012 London Olympics, you may want to get out the tissues again.
The consumer packaged goods giant is introducing a sequel to that ad for the 2014 Winter Olympics in Sochi, Russia. Like the previous ad, this one shows moms helping their young athletes go to practices, absorb disappointments and, of course, get back up again to compete. In both ads, the kids also get older through the ad and culminate with them competing in the games.”
AdAge: McDonald’s Finally Catches a Break
“McDonald’s has gotten a lot of bad press over the past year — most recently thanks to the revelation that its boilerplate employee resources website (since shut down) helpfully explained that fast food is bad for you.
But over the weekend, a surprising, pro-McDonald’s news report out of Iowa went viral, racking up more than 300,000 views on YouTube; the story has also been going national, with outlets like the New York Daily News and CNN picking it up.”
AdWeek: Restaurant Cooks Up a Hot Ad for Char-Grilled Steaks by Just Lighting the Billboard on Fire
“Today in crazy Russian advertising news: A restaurant in Yekaterinburg decided to promote its flame-broiled steaks by flame-broiling its billboard as well. It is a pretty hot idea, if maybe overly literal. Russians, of course, love insane outdoor advertising, fromhorrifying drunk-driving billboards to parasailing donkeys. They also get pretty worked up about cooked meat generally, as we saw in this classic Burger King ad. Via The Denver Egotist.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Another stoner classic from W&K and Old Spice…
Genius.
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