Morning Update: Santa delivers chilling message; Japanese tire ad will make you jump
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdAge: Santa Delivers a Chilling Christmas Message From Greenpeace
“A tired and disheveled-looking Santa (played by Jim Carter, “Downton Abbey” butler Carson) delivers a chilling Christmas message from a melting Arctic in this new film from Greenpeace.”
The Guardian: Boris Johnson fails live ‘IQ test’
“The London mayor, Boris Johnson, has proven that a high IQ and an Eton education are of little help when someone asks the cost of a cash tube fare from Angel to London Bridge live on air.”
The New York Times: Fates of Brooks and Coulson in Tabloid Hacking Case Are Diverging
“Now Rebekah Brooks and Andy Coulson are together again, this time in the dock at the Old Bailey, London’s main criminal court, facing charges of illegally intercepting voice messages and other crimes in connection with their work for Mr. Murdoch’s now-defunct News of the World tabloid.
Since their arrests, their lives have sharply diverged.”
The Guardian: BBC rejects complaint over ‘censorship’ of Margaret Thatcher protest song
“The BBC Trust has rejected a complaint about Radio 1’s decision to cut down Ding Dong! The Witch is Dead, which hit number 2 in the charts following the death of Margaret Thatcher, describing it as an inappropriate “celebration of death”.”
The New York Times: After Snowden Revelations, a Changed World for Journalists
“The top editor of the British newspaper The Guardian told Parliament on Tuesday that since it obtained explosive documents on government surveillance from a former National Security Agency contractor, Edward J. Snowden, it has met with government agencies in Britain and the United States more than 100 times and been subjected to measures “designed to intimidate.” “
Mashable: YouTube’s 10 Most-Shared Ads in November
“It’s no surprise that brands up their advertising game in November as we head into the holiday season.
You’ve likely seen many of the top 10 most shared YouTube ads this month, which make this list compiled by Unruly Media.
Whether it’s Jean-Claude Van Damme’s incredible truck split or John Lewis’ heartwarming animated short, The Bear & The Hare, the apparent trend in successful web advertising is being story-driven, not logo-driven.”
https://www.youtube.com/watch?v=jGFWEoCGhi8
AdWeek: This Japanese Tire Ad Might Leave You With Skid Marks
“While plenty of marketing stunts these days take great joy in scaring innocent people with everything from fake telekenesis to nuclear war, it’s rare that the viewer is actually the victim. This Japanese tire ad is a notable exception.
And the creator, tire retailer AutoWay, seems to be onto something. The spot has already been viewed more than 1 million times since being posted Nov. 19. So if 2013 was the year of prankvertising, could this clip portend 2014 being the year of scarevertising?”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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