Morning Update: Sept 26 – Merc’s chicken ad, Daily Mail revenue up, Easyjet’s Twitter fail
This is Morning Update, our overnight wrap up of the international media and marketing news.
Ad Age: How driving a Mercedes-Benz is just like manhandling a chicken – a clever new ad from the luxury car manufacturer.
“Mercedes-Benz and Jung von Matt cleverly use this oft-noticed phenomenon to explain a slightly more complex idea to consumers — that the brand’s cars, just like the gyroscopic chicken heads — feature a “Magic Body Control” suspension system.”
Geek: EasyJet stopped customer from boarding plane due to criticism of airline on Twitter – the latest social media fail.
“A tech law columnist for The Drum, Mark Leiser, claims to have been prevented from boarding a flight because he criticised the airline in a tweet.”
The Guardian: Daily Mail owner’s ad revenue rise driven by soaring Mail Online – Mail’s online operations is producing a significant increase in profit.
“Strong growth for DMGT newspaper websites including Mail Online, with ad revenues up 45% year on year.”
The Guardian: Analogue radio listeners resisting switch to digital, new survey suggests – digital take up in the UK has slowed.
“People are listening to digital radio in record numbers, but sales of digital audio broadcasting (DAB) sets have stalled and more than half of homes without them have no intent of buying one in the next 12 months.”
I gave up 25 seconds into the Mercedes TVC – too dull
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