Morning Update: The Simpsons get Lego-fied in upcoming episode; BBC under pressure to sack Jeremy Clarkson over N-word claims
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
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Creativity-Online: The Simpsons Get Lego-fied in Upcoming Episode ‘Brick Like Me’
“Our favorite animated family The Simpsons, who turn 25 this year, kicked off its celebration in January with an announcement that they would be partnering with Lego –which, of course, has had its share of the spotlight with the launch of The Lego Movie in February.
Around that time, the toy brand also released special Simpsons-themed construction sets, which would coincide with an upcoming episode, of the popular animated show. Fox just released the trailer to the upcoming show, “The Simpsons Lego Spectacular,” which debuts (Yay!) this Sunday on Fox.”
The Guardian: BBC under pressure to sack Jeremy Clarkson over N-word claims
“Jeremy Clarkson has begged viewers’ forgiveness after he appeared to use the N-word during filming of his BBC programme Top Gear.
In a video statement posted online on Thursday, he said that he had tried to obscure the word when reciting the ‘eeny, meeny, miny, moe’ nursery rhyme to choose between two cars, but that his efforts to do so “weren’t quite good enough”.
Clarkson had previously issued a robust denial of the allegation, telling his 3.2 million Twitter followers: “I did not use the n-word. Never use it. The Mirror has gone way too far this time.””
AdWeek: Pantene Philippines Takes Its Battle for Gender Equality to Facebook
“In December, a powerful Pantene Philippines ad went viral, with each scene depicting a gender double standard. The goal was to address labels in the workplace, and the campaign has been running strong ever since.
In the Philippines, where patriarchy is still certainly the norm, Pantene is using social media to continue to challenge the status quo. The Facebook page hardly looks like most brand pages. There’s less product display than you’d expect from a personal care brand, and there are plenty of photos addressing roles and gender bias, all with the hashtag #whipit.”
Mashable: Why Twitter’s 3.3 Billion Oscars Impressions Aren’t All That Impressive
“During Twitter’s first-quarter earnings call with analysts on Tuesday, CEO Dick Costolo threw around a jaw-dropping stat that demonstrated the network’s reach: Within 48 hours of the Academy Awards on March 2, he said, there were some 3.3 billion impressions of tweets related to the event.
To put that figure in perspective, the world population hovers at around 7.16 billion (at the time of this writing). If there were no repeat impressions, then just less than half of humanity would have seen an Oscars-related tweet. This is quite an achievement, considering that the oft-repeated claim that the Oscars telecast reaches 1 billion people appears to be complete bunk.”
AdWeek: Coldplay Hides Lyrics From New Album Inside Libraries in 9 Countries
“In a kind of low-fi version of Jay-Z’s celebrated Decoded outdoor campaign, Coldplay has been promoting its new album, Ghost Stories, with a worldwide scavenger hunt—hiding lyric sheets in Chris Martin’s handwriting inside ghost stories in libraries around the world.
Clues were given out on Twitter. The lyrics were hidden in nine different countries, one for each song on the new record. Eight of the sheets have been found—in Mexico, Singapore, Finland, Spain, England, New Zealand, Ireland and the U.S.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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