Morning Update: Social grilling; Spotify hits 10 million paid subscribers
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=yYSFbhbXaoM
Mashable: Kingsford Charcoal Reaches for Some Kmart Pun Magic
“Is it any wonder this goofy grill master is cooking for one?
In a new commercial for Kingsford Charcoal, a tech-obsessed guy who probably bought his “X4 Platinum” outdoor barbecue on Skymall can light the fire via app and take selfies while he’s making that single-serving kabob.”
Mumbrella Asia: PHD Asia boss: ’Agencies are not agile enough to keep up with what clients need’
“Marketers don’t have time to digest the impact that digital is having on media and consumers anymore, they must “jump in” or risk being left behind, Susana Tsui, APAC CEO of media agency PHD said at the Digital Matters conference in Singapore today.
However, Tsui told conference delegates that clients do not lack willing in embracing digital, but their agencies are not sufficiently agile to respond to changing market conditions.”
The Guardian: ‘BBC News should learn lessons from Buzzfeed in digital strategy’
“BBC News should learn lessons from Buzzfeed to drive a digital presence that is “punching well below its weight”, according to a report on the future of its output.
The report, commissioned by BBC head of news James Harding from Sir Howard Stringer, also said that the BBC’s web presence lacks “character and personality” compared with younger rivals such as Vice Media and Buzzfeed.”
The New York Times: Spotify Hits Milestone With 10 Million Paid Subscribers
“Spotify, the streaming music service, said on Wednesday that it had grown to 10 million paying subscribers around the world, a long-awaited disclosure as the company faces potential competition from Apple and also prepares for a probable initial public offering.”
The Guardian: Rebekah Brooks prosecution is a ‘pantomime’, phone-hacking trial told
“Rebekah Brooks is an “arch-criminal” starring in a “pantomime” also involving her “lying” secretary, mother, husband and head of security, if the prosecution case against her is to be believed, the phone-hacking trial has been told.
Her defence lawyer, Jonathan Laidlaw QC, said that if the crown’s claim that she concealed material from police is true, then she would have made an extraordinary confession to her husband.”
https://www.youtube.com/watch?v=p5yNxS5Z7mY
AdWeek: Obnoxious Grandmother Gives Forecasts on World’s Most Insane Weather Site
“If you find yourself with a few extra minutes each morning, you can now watch a man pretending to be a cranky, salty Jewish grandmother offer you online weather forecasts that are significantly more insane than those on the morning news.
Actor David Krumholtz and the producers behind the new website, Weather From, present Gigi, a character who will tell you, for example, that New York’s forecast is mild and cloudy, a type of weather that the Nazis used to call “Please don’t have sex with your mother.””
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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