Morning Update: Super Bowl teasers: Newcastle Brown Ale, M&M’s and Wonderful Pistachios
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Newcastle Brown Ale’s Super Bowl Ad Teaser Is the Best You’ll See This Year
“God bless Newcastle Brown Ale. As much as we all enjoy advertising when it’s good, so much of it—as Newcastle would say—is bollocks. The British brewer (with help from Droga5) has always excelled at skewering irritatingly transparent marketing tactics, and now it sets its sights on the Big Kahuna itself—the Super Bowl.
The faux teasers below launch an “If We Made It” campaign, celebrating the Super Bowl commercial the brewer would have made—if it had been able to afford one.”
The Guardian: Brooks ‘sought James Murdoch’s approval for Sun’s backing of Tories’
“Rebekah Brooks sought the personal approval of James Murdoch for the Sun editorial comment which marked the paper’s switch from New Labour to Conservative before the last election, an Old Bailey jury has heard.”
https://www.youtube.com/watch?v=sNr1a-k3bwk
AdWeek: Yellow Gets the Starring Role in M&M’s Super Bowl Spot
“A year after the Red M&M belted out Meat Loaf’s “I’d Do Anything for Love (but I Won’t Do That),” it’s Yellow’s turn to take the spotlight during the Super Bowl.
The Mars candy brand just released a teaser for its 30-second spot, set to air in the first half of the Feb. 2 broadcast. Not much is revealed, aside from some aerobics and an abduction via tranquilizer dart.”
https://www.youtube.com/watch?v=oKAG7UJ-NWk
“As celebrity Super Bowl endorsers go, Stephen Colbert is somewhat unique because he’s actually funny. He’s amusing even in the few seconds of the teaser below for his Wonderful Pistachios ad airing on the Feb. 2 game. (These teasers, as we’ve learned lately, are not always terribly enjoyable.)”
Mashable: AOL Acquires Content Personalisation Firm Gravity for $90 Million
“AOL’s content and advertising firehose is about to get a bit more targeted.
The service provider-turned-online content platform has acquired Internet personalization specialists Gravity for $90.7 million.”
https://www.youtube.com/watch?v=uWKPoK_yCwo
Creativity-Online: Channel 4 Tells You How To Throw a Sickie for Super Bowl Sunday
“If the Super Bowl gets suspiciously good ratings on this year, employers will know who to blame. Ferris Bueller’s Day Off inspired a Honda Super Bowl commercial last year, and this year it has inspired the UK”s Channel 4 to create this trailer, giving some handy hints on how to throw a sickie for Super Bowl Sunday. Owing to the time difference, most of the Super Bowl will be shown in the early hours of Monday morning in the UK so the video (made by 4Creative) offers some great advice on how to miss work and look suitably still-rough the next day (get wasted).”
Mashable: Want to Break Into the Ad Business? Try Snapchat
“Got a great idea for an ad campaign? Norwegian ad agency DDB Oslo believes if the concept is really good you can sum it up in 10 seconds or less, over Snapchat.
The agency is seeking new talent with The Snapchat Pitch. Just send your idea to DDB Oslo on Snapchat in any form you want — video, drawing, song. The creative department at the agency promises it will review every submission. If DDB Oslo likes your pitch, it will fly you to Oslo. (Bring a coat, the agency warns, it’s cold there this time of year.)”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Very tired approach.
Just another take on the old ‘even our ads are cheap’.
Seen it a thousand times.
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Not that I drink beer, so what would I know, but “bollocks” is a british term… what’s it go to do with Aussies? Especially the glorious beer-guzzling variety?
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Isn’t this just Carlton Draught’s Big ad, not made, even using the line “we hope we sell lots of beer”?
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