Morning Update: Turkish Airlines’ dueling selfies; Official match ball of 2014 World Cup unveiled
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=jhFqSlvbKAM
Mashable: Kobe Bryant and Lionel Messi Share Dueling Selfies in Hit Ad Sequel
“How do you follow up one of the Internet’s most popular ads from the past year? By incorporating 2013’s most popular word.
At least, that’s Turkish Airlines’ thinking in the 60-second spot atop this post. NBA legend Kobe Bryant and soccer demigod Lionel Messi snap a succession of dueling selfies from exotic locations around the world in an ongoing competition to one-up one another.”
The Guardian: News of the World cuts plan ‘included halving of Glenn Mulcaire’s contract’
“News of the World management were intent on implementing swingeing budgets cuts the year before Glenn Mulcaire was arrested including a 50% reduction in his £105,000-a-year contract.”
Journalism.co.uk: BBC News to introduce ‘NewsLabs team’ to drive innovation
“The BBC is to build a NewsLabs team in order to pursue a “more innovative and more experimental” approach to journalism.”
The New York Times: Super Bowl Advertising Is Already Sold Out, Fox Executives Say
“The phrase “going, going, gone” is associated with baseball rather than football, but Fox Broadcasting is telling advertisers that commercial time during Super Bowl XLVIII on Feb. 2, 2014 is, finally, gone.”
BrandRepublic: Spotify reprimanded over ‘F you’ Lily Allen recommendation
“A recipient of the email objected to the Advertising Standards Authority (ASA) after taking offence to the use of the swear word in the ad, which was included because “Fuck You” is a title of a Lily Allen song.”
BrandRepublic: Apple buys social media analytics tool Topsy Labs
“Topsy is one of few partners with access to Twitter’s full “fire hose” archive of tweets since 2006, and is used to identify influential individuals, popular terms and examine the success of Twitter campaigns.
According to The Wall Street Journal, which first reported the story, the deal to buy Topsy is likely to have been achieved with the approval of Twitter.”
https://www.youtube.com/watch?v=PImQsVsXCrI
AdAge: Meet Brazuca, Adidas’ Official Match Ball of the 2014 World Cup
“With much fanfare, Adidas has unveiled Brazuca, the official match ball of the 2014 World Cup. The ball boasts a colorful all-over swirl of red, blue, green and black. The pattern suggests the traditional multicolored wish bracelets often seen on the wrists of Brazilians. It’s also meant to reflect the fun and energy associated with the sport in Brazil.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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I hope the backgrounds have all been superimposed, otherwise the travel might explain Messi’s recent injuries 😉
Pretty good ad I must say.
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Love it. You might be right Steve.
So that’s what Kobe was doing during his rehabilitation from his injury.
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Brazuca? They are advertising a ball?!? Someone has too much time on their hands and too much spare money. By the way, I reckon the cameraman should get a game with his footwork.
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