Morning Update: Twitter’s shares jump after fake story on company’s takeover offer; Monkeys explore a kitchen in Ikea ad
AdWeek: VH1’s New Ad for Dating Naked Is All About Jumping Naked (in Super Slow Motion)
Coming up with fun ad ideas for a show like Dating Naked isn’t exactly Pluto-level rocket science. You think of fun things naked people can do besides dating, and you film them doing it. Then you blur their privates and watch the YouTube count rise.
Last year, VH1 got Los Angeles agency Mistress to make a Dating Naked ad with peopledancing naked. Now, agency and client have followed that up with an ad showing peoplejumping naked. The twist: It was filmed in super slow motion at 1,000 frames per second.
The Guardian: Twitter’s shares jump after fake story on company’s $31bn takeover offer
Twitter’s shares jumped more than 8% on Tuesday after a fake online story said the company had received a $31bn takeover offer.
The shares jumped from $36.80 to $38.60 in less than 10 minutes after thefabricated story was posted to Twitter and began to circulate.
The fake story, which mimicked the look and feel of a Bloomberg new story with some accuracy and carried the byline of Stephen Morris, one of its writers, was posted at 11.36am ET. By 11.44 the shares had spiked 8%, before a Bloomberg spokesman tweeted: “Pls note – that $TWTR story everyone talking about is fake.”
https://www.youtube.com/watch?v=uw08j-yOfcE
AdWeek: Ad of the Day: Nike’s ‘Short a Guy’ Is a Fun, Frenetic, Multi-Sport Masterpiece
Nike’s “Short a Guy” ad from Wieden + Kennedy is a real pick-me-up.
In it, we meet the luckiest, most athletically inclined kid on the planet. While out skateboarding, he meets some of the biggest stars in sports, who suddenly realize they’re “short a guy” for their pick-up games and invite the kid to play. He steps up to the plate with Mike Trout and Garrett Richards, spikes it with Misty May-Treanor, kicks up a fuss with Mia Hamm, dunks with Anthony Davis and huddles with Andrew Luck. (No doubt Trout and Luck reminisced about teaming up a few weeks back in this amusing BodyArmor ad.)
Creativity-Online: The Minions Now Have Their Own Pantone Color
Those lovable Minions from Universal Pictures’ “Despicable Me” franchise and now, the stars of their own dedicated feature, have cemented their pop culture status with their latest “achievement”: they now have their own Pantone color.
The color research company today announced the debut of “Minion Yellow,” a new Pantone shade based on the impulsive, yet curious creatures. “Just as the sun’s rays enliven us, Pantone Minion Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind — this is the color of hope, joy and optimism,” said Leatrice Eiseman, executive director, Pantone Color Institute in the company’s statement. (Coincidentally, it also sounds like the kind of color that would be useful to a supervillain who’s out to steal the moon).
The Wall Street Journal: CFOs Get Cozy With Marketing Departments
The relationship between finance chiefs and chief marketing officers is growing stronger, as companies demand higher returns from their marketing initiatives amid a growing reliance on data analysis.
At Twitter Inc., for instance, CFO Anthony Noto is responsible for marketing, a move considered unconventional.
CFOs are increasingly collaborating with CMOs, according to an Ernst & Young LLP survey. Of the 652 finance chiefs surveyed, 54% reported an uptick in communication with the CMO over the last three years.
https://www.youtube.com/watch?v=cDsbbyFilZY
Creativity Online: Monkeys Explore a Kitchen in the Rainforest in Fabulously Playful Ikea Spot
Using monkeys in ads has been out of fashion for a while, ever since viewers decided using chimps dressed as humans to advertise brands such as PG Tips was rather cruel. In its latest U.K. ad, directed by Juan Cabral at MJZ , Ikea does use monkeys, but lets them do their thing without too much human interference.
The beautifully filmed, marvellously playful ad features a troop of monkeys who come across an Ikea Metod kitchen in the wild. The group of howler, spider and capuchin monkeys from the Jaguar Rescue Center in Costa Rica were let loose on the kitchen, with adorably hilarious results. (Watch the Behind the Scenes film to see more about how it was done).
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