Morning Update: ‘Full House’ guys reunite for Super Bowl ad; Photoshop free lingerie ads
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=Mzio0qhdxZY
Mashable: VW’s Super Bowl Teaser Features Puppies and Carmen Electra
“How do you top the most-shared Super Bowl ad of all time?
Volkswagen’s approach seems to be self-parody, viral video-mongering and puppies — lots of puppies. At least that’s what appears in the automaker’s Super Bowl teaser ad. VW dropped the video, above, which shows a German engineer using an algorithm to come up with “the most successful Volkswagen ad” and the “ultimate commercial for your big American football festival.””
The Guardian: Rebekah Brooks’s home raided at dawn six weeks after baby was born, jury told
“Eleven police were involved in a dawn raid on Rebekah Brooks’s Oxfordshire home just six weeks after her baby was born, the phone-hacking trial has heard.”
Journalism.co.uk: Smartwatches and the digital future of news
“Smartwatches have long been a staple of science fiction – the sight of fearless heroes barking orders at their wrists or touch typing onto their forearms should be familiar to anyone with a passing acquaintance with Hollywood – but as computer chips become ever smaller in keeping with Moore’s Law, some of these functions are becoming a reality.”
https://www.youtube.com/watch?v=zgQX2v6V1-c
Mashable: ‘Full House’ Guys Reunite for Oikos Yogurt Super Bowl Ad
“Full House has been off the air for 19 years. So what ever became of those three guys?
Things haven’t changed much. The three — John Stamos, Bob Saget and Dave Coulier — are still living together and remarkably, still look pretty much the same. It’s almost as if ERand The Aristocrats never happened. Oikos, the Dannon-owned Greek yogurt brand, is giving fans a glimpse into an alternate future via an upcoming 30-second Super Bowl ad. For those who can’t wait, this teaser directs fans to OikosBromance, which will have more videos.”
The Guardian: Washington Post’s Ezra Klein leaving newspaper to start ‘new venture’
“Ezra Klein, the impresario behind the widely read policy blog Wonkblog, is leaving the Washington Post “to start his own news organization,” the newspaper announced on Tuesday.”
AdAge: Newsweek Delays Return of Print Edition to March
“Newsweek has delayed the rollout of its new print edition until early March, with a cover date of March 7, according to Jim Impoco, Newsweek’s editor since September. The brand, which went all-digital at the end of 2012, had said last month that it planned to roll out a print revival in January or February.”
https://www.youtube.com/watch?v=SdKI6WS7ghE
AdWeek: Ad for the World’s Tallest Waterslide Will Make You Feel All Woozy and Weird
“When you think of Kansas City, you don’t think death-defying, super-fast waterslides. Actually, I’m not sure what you think when you think of Kansas City. But pretty soon you’ll think Verrückt, a gigantic waterslide opening soon at the Schlitterbahn water park.”
AdWeek: Simple, Revolutionary Lingerie Ads Feature Beautiful Models and No Photoshop
“If I could stand up and Top Gun high-five a brand right now, it would definitely be Aerie and its new Aerie Real campaign.
The sister brand of American Eagle markets bras, panties and sleepwear to girls 15-21—girls in high school and college who are notoriously bombarded with the message “You need to be hot.” Lest you think I exaggerate, surf Tumblr or the hashtag #thinspiration on Instagram, and you’ll see what I mean.”
Campaign Middle East: Memac Ogilvy wins Google PR brief for the UAE
“Memac Ogilvy PR has won Google’s public relations account for the UAE.
The agency will work in partnership with the Dubai-based Google team and will be responsible for supporting Google’s communications in the region. An undisclosed number of agencies were involved in the pitch, although incumbent Ketchum Raad Middle East declined to re-pitch.”
AdWeek: If Patrick Bateman Were a Hipster, He’d Kill For Denham Jeans
“What if Patrick Bateman were a hipster? It would look a lot like this brilliant remake of two American Psycho scenes, updated for our decade of obsessive beard cultivation and vintage clothing perfection.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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