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Motion Picture Company produces web series about a world where charity meets porn

The Motion Picture Company is shooting a new web series called the Charity Porn Initiative.

Written by John Banas, the 18 x 6 minute series is about a website set up by MPC producer Peter Slee in 2009 called charityporn.com.

The story follows the fortunes of the character whose life is turned upside-down as his website takes off.

It is being shot in January and February, and is scheduled for an early release online in 2013. The cast has yet to be announced.

The series is to be distributed next year via video sharing sites and the website thecpinitiative.com.

Peter Slee, who is creative director on the project, explained: “A web-series plays to our strengths and, as we’ve seen recently, content that is daring can find an audience online. Traditional distribution is increasingly looking to online for new talent, new ideas, and entertainment with proven audiences.”

Banas has written for TV shows including City Homicide, All Saints and Blue Heelers, and more recently, Miss Fisher’s Murder Mysteries for the ABC and New Zealand’s Underbelly: Land of the Long Green Cloud.

“The web-series format provides potential for a larger audience reach than most Australian TV shows currently enjoy. We’re aiming for one million plus regular viewers, which should be easy given we’re combining four major pillars of internet discussion: porn, technology, religion and politics. We’re also trying to figure out how to get pictures of cute cats in the script as well”, Slee added.

MPC was behind the popular ‘It’s time’ video for GetUp’s marriage equality campaign. The video has amassed more than 6m views on YouTube.

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