Motivational speaker returns in Aldi campaign
Aldi has revealed three more ads in the ‘Everyone is a winner’ campaign, promoting the supermarket chain’s range of award winning products.
https://www.youtube.com/watch?v=cVO9k8d6zpE&feature=youtu.be
The commercials, by creative agency BMF, show motivational speaker Jimmy Masters helping audience members gain confidence and become ‘winners’ by buying Aldi’s award winning products.
https://www.youtube.com/watch?v=hRteWJ8fDBU&feature=youtu.be\
The campaign runs across TV, cinema, outdoor and radio platforms, as well as featuring on Aldi’s website and catalogue.
https://www.youtube.com/watch?v=ZrLAeX7d-tY&feature=youtu.be
Credits:
- Executive Creative Directors: Carlos Alija & Laura Sampedro
- Creative Directors ALDI: Alex Booker & Philip Sicklinger
- Art Director: Bradley Averill
- Copy Writer: Jonty Bell
- Managing Parther: Stephen McArdle
- Group Account Director: Jonny Bucknall
- Account Director: Aisling Salmaggi
- Account Executive: Siena Shuttler
- Strategy Planner: Ali Tilling
- Director: Trevor Clarence
- Production Company: Jungleboys
- Producer: Sarah Nichols
- Post Production: Method Studios
- Editor: Drew Thompson/Mark Bennett
- Sound: Rumble Studios
- Agency TV Producer: Mel Herbert
- Agency Art Buyer: Rachel Lounds
- Photographer: Mat Baker
- Stills Production Company: Louis & Co
- Media Planning and Buying: Maxus
- Client: Sam Viney
