-
Opinion
After Harold
The ‘Harold rumour’ rarely goes away.
Last time round WPP was rumoured to be looking at buying Mitchell Communication Group. On another occasion one of the trade magazines hoaxed a rival into reporting that Telstra was the buyer.
This time, the rumour appears to have a great deal more substance. Read more »
Intelligent TV – the next big thing?
I was, I must confess, mistaken about last night’s Gruen Nation. Read more »
Masterchef: Homophobic? No. Racist? No. Ageist? Maybe
In this guest posting, Tactical TV’s Tony Richardson argues that Masterchef shows Australian TV audiences are ready for multiculturalism but not older faces
When the popularity of a TV show bumps the prime minister and the leader of the opposition to an earlier time slot, you know you have a phenomenon. Read more »
Bad enough the SMH iPad app is just a PDF, forcing a print subscription is insane
So yesterday Fairfax launched its Sydney Morning Herald iPad app. The strategy – designed to shore up print – and the execution – already derided by users as a “glorifed PDF reader” – are both laughable.
If there were ever doubts that Fairfax is two companies pulling in different directions, then the handling of the iPad app dispels them. Read more »
Is a kettle boiling a good ad?
So would you watch a kettle boiling? The weekend magazines carriedied an unusual ad.It was a plain, unbranded address for the url Life is too short.com.au. Read more »
Guest post: Why Sensis believes in the cause
After Mumbrella criticised the Facebook campaign by Sensis to give socks to the homeless, we invited the brand to explain its thinking. In this guest posting, Sensis communications manager Danielle Horan explains the background to the idea
The debate about the intention behind the Sensis 1234 Warm Up campaign certainly unearthed a range of differing opinions. Read more »
Hungry Jack’s – something to sing about
I often enjoy giving the Hungry Jack’s ads a kicking, so it’s good to see a new one where there’s an interesting idea. Read more »
The big election question
As an occasional media commentator, I’m sometimes asked: ‘Tell me Tim. Given that politicians want to engage the electorate beyond the hardcore politics junkies, would it be a good idea to schedule the leaders’ debate at the exact same time as the final of Masterchef, arguably Australia’s favourite TV programme and likely to be the most watched show of the year?” Read more »
Why this is NOT the Twitter election
If you read the last few days’ papers, you would think that the Twitterati will decide the outcome of the election. Read more »
Paging the fun police
While any brand has to worry about the legal implications of running a contest, there does come a point where the entire thing looks so unappealing it may be worth going back to the drawing board. Read more »
Oh PETA
This ad is a tough watch.
If you don’t want to see seals being clubbed, then don’t watch. Read more »
Sensis – social responsibility isn’t about patronising the needy about their socks
I wish I could put my finger on what it is that makes this social issues campaign for Sensis feel so icky: Read more »
Old Spice: Best use of social media yet?
Today has been a good day. You know those very rare moments where you see an advertising idea and you can recognise not only how good it is, but how it’s going to inspire other great work? What Old Spice did next is one of those moments.It combines great advertising, great writing, a huge PR idea and excellent use of social media as a two-way channel. Read more »
If that’s how paywalls work then we’re utterly flipping screwed
So tonight, for the first time, I went behind Fairfax Media’s pay wall.
Based on that experience, if the future of journalism is paid content then every one of us working hacks is utterly screwed. Read more »
Media Watch picks an odd target
I’ve got a nasty feeling I’ve finally gone native.
Much like Stockholm Syndrome where kidnap victims come to adore their captors, journalists have always been susceptible to a similar syndrome. Read more »
Mumbo Report: Clive Burcham on The Global Poverty Project; Ray Martin on why Val Kilmer is hard work
In today’s Mumbo Report from Studio 33:
- The Conscience Organisation’s Clive Burcham on the Global Poverty Project and going viral;
- Ray Martin on why Val Kilmer was his worst interview ever;
- Ever noticed how men in impotence ads always have their hands stuck to their heads?
- Top five ads of the week
You can also subscribe to Mumbrella’s Mumbo Report YouTube channel
With the support of:
November 24th, 2009 at 1:52 pm
-
Follow Us
-
Email Newsletter
THE MUMBO REPORT
-
In today’s Mumbo Report from Studio 33:
- AWARD chairman Craig Davis on the importance of being a dysfunctional creative;
- Good Weekend columnist Mark Dapin on why Alan Jones is the most powerful person in Australian media.
-
Latest Jobs- Digital Account Director (Award Winning Agency) - Sydney
- Delivery Manager, Viva9 - Sydney / Darlinghurst
- Arts / Sub-editor - Time Out Sydney - Sydney
- SEM Campaign Manager - Sydney CBD
- Web Developer - front end - Sydney
- Sales Executive - online publishing - Balmain, Sydney
- Senior Account Director - Brand - Melbourne
- SALES EXECUTIVE - SYDNEY
- Emarketing Coordinator - Ultimo
- BDM - Carsguide - Sydney
Comments
24 Nov 09
4:16 pm
I’m intrigued, Tim – what is that brightly coloured pen on your desk?
24 Nov 09
4:18 pm
Is it just me or is there new instrumental music playing in the background?
24 Nov 09
4:46 pm
Again 2 out 3 times Tim pronounced the T in Report. Why not go for the whole trifecta the next time.
When Clive talks about a paradigm, do you think he really meant to say paradox?
24 Nov 09
5:16 pm
@Gezza. I think he might have yeah. Could kind of blag it either way though.
@jojo – another thing on the opening credits, I have also often wonderd whether Tim is indulging in an ‘air sip’ from an actually empty mug, or if indeed there is fluid in the vessel, when he sips on his beverage in the titles
25 Nov 09
9:36 am
Hahaha I liked watching Tim’s body language as he tried to deal with that twat.
You can see the resentment bubbling up to the surface around the time Clivey Baby steps off his gimp box to check that Tim is still following – ‘do you get the paradigm’.
His opening about the attractive model revealed his spectacular expertise as a douche. I’m surprised he didn’t do the interview in an Ed Hardy t-shirt.
Actually if he ever comes back – can I put in a request that you wear an Ed Hardy t-shirt while interviewing him Tim?
25 Nov 09
10:23 am
Hi Jules,
You may need to go back to body language school.
Clieve is spectacularly hard work to interview because his mind is working in a million different directions at once. But that’s what makes him interesting.
And the Global Poverty Project is an amazing idea which is undoubtedly benefitting from his energy. When that starts to get international attention in the following months (which I’m pretty sure it will), just remember that you saw Clive talk about it here first!
Cheers,
Tim – Mumbrella
25 Nov 09
10:44 am
Jules: Yes he revealed himself to be something of an insecure and vain self important misogynist. That does not disqualify him from being a very succesful advertising practioner – far from it.
Let’s give his project and motivation the B of the D, and hope it doesn’t turn out to be another vehicle for self promotion and media self congratulation – ie Earth Hour 2.
25 Nov 09
11:04 am
@gezza @Jules
Obviously you’ve never met Clive or you’d know he is one of the most spectacularly decent human beings in this industry. Your comments could not be further from the truth.
And he puts his name to the things he is passionate about and believes in. It would certainly never be his style to hide behind anonymity so as to rip apart someone he doesn’t know, on an industry based forum.
25 Nov 09
11:40 am
Rachael – I said we should give him the benefit of the doubt – maybe you missed that. I do however think that comparing his motivation to end world poverty with being dumped by a supermodel rather crass.
25 Nov 09
1:05 pm
@gezza
You also said “he revealed himself to be something of an insecure and vain self-important misogynist “. Where exactly is the benefit of the doubt in that? Anyone who knows Clive knows how much BS that is.
I don’t know you @gezza. But because you are hidden behind a pseudonym I’m going to assume you’re not prepared to publicly stand up for yourself which I do believe says something beyond doubt about your character.
25 Nov 09
1:14 pm
Tim, I know this has been said before but I’ll say it again.
Criticism of work, systems, ideas etc. Fair game.
Petty or defamatory personal comments on people or personalities within the industry, especially by people not prepared to go on record…how is this not subject to moderation?
Cheers, Rachael
25 Nov 09
1:18 pm
Rachel. I said B of the D on the project – not on his attitudes to supermodels and women. It could well be I’m being unfair but men who place too much social status on the attractiveness of their female partner and who also dismiss an entire profession or group on the basis of the behavior of one person I would say do clearly have some issues.
If he’d said he once went out with a one legged nurse but got dumped and will never go out with another one again you may take a different view. It would be quite funny though.
And to your other point – anonymity. Is’nt that a significant benefit of these blog forums that people can give an opinion with fear of the usual cosnequence. As long as we dont revert to personal abuse – which I dont believe I did. But I respect your opinion to differ and the fact that you obviously know and respect this guy.
Chrs
25 Nov 09
1:51 pm
Clive has the most stunning combover I have ever seen.
25 Nov 09
2:14 pm
Hi Rachael,,
I personally disagree with those comments and was close to moderarting them. However, they are comment/ reaction to something Clive said in the video so from that point of view it is (just) legitimate comment.
Cheers,
Tim – Mumbrella
25 Nov 09
6:15 pm
Rachael, I take it you’re not a model then.
26 Nov 09
3:36 pm
Rachael do you work on Clive’s PR team?
27 Nov 09
6:18 pm
I met Clive a couple of years ago when he brought Joe Jaffe into Sydney to speak about “life beyond the 30 second spot”. Clive might be a curious character, but he’s a man with a great mission and doing very well.
At the time he recounted a story about the start of TCO, when all he had was a three point plan: 1) Make more than we spend. 2) Give a little bit back. 3) Don’t work with arseholes. A good ethos for life, I’ve thought ever-since.
And whatever you might think of the individual, the work TCO is producing is worth taking a look at.
Another interesting Mumbo report.
Ta.
3 Dec 09
3:23 pm
@Mungo…if I had to guess, I’d say that pen was the P142 pen at http://www.promogallery.com.au. I’d further guess that it was decorated with http://www.extremeinfo.com.au but it’s hard to be certain. Perhaps extremeinfo ought to provide Tim with some larger promotions? Wouldn’t be hard to outshine the dull Adstream mug.