http://mumbrella.com.au/mumbo-report-david-hutton-mcdonald-and-stephens-on-pitch-theatre-and-sustainibility-13110 Everything under Australia’s media, marketing & entertainment umbrella Thu, 24 May 2012 23:24:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://mumbrella.com.au/mumbo-report-david-hutton-mcdonald-and-stephens-on-pitch-theatre-and-sustainibility-13110#comment-22505 matt Thu, 03 Dec 2009 21:19:32 +0000 http://mumbrella.com.au/?p=13110#comment-22505 Hi Tim, It's interesting how the mainstream agencies are still struggling to get their heads around sustainability. Whilst there are so many of their clients here and around the world changing the way they do business and turning this into a competitive advantage it seems that Adland is repeating the mistakes it made in the early days of digital....i.e. relegating the translation of sustainability to the 'too hard' basket or even that it is 'someone else's job to do the eco, green stuff'. Would be interesting to see a panelist who has the experience and credentials in this is space ;-) Cheers, Matt Hi Tim, It’s interesting how the mainstream agencies are still struggling to get their heads around sustainability. Whilst there are so many of their clients here and around the world changing the way they do business and turning this into a competitive advantage it seems that Adland is repeating the mistakes it made in the early days of digital….i.e. relegating the translation of sustainability to the ‘too hard’ basket or even that it is ‘someone else’s job to do the eco, green stuff’. Would be interesting to see a panelist who has the experience and credentials in this is space Cheers, Matt

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