Comments on: Mumbo Report: James Tuckerman on life after print; SMH editor Peter Fray’s bad day; top ads of the week

By: Information marketing is the future

Information marketing is the future — Fri, 06 Nov 2009 04:21:05 +0000

[...] just came across this video on Mumbrella featuring an interview with Australian Anthill’s [...]

By: Terry T

Terry T — Fri, 06 Nov 2009 04:16:37 +0000

Read Marshall McLuhan. As content proliferates, the medium begins to play a more important role as differentiator. Example: 3D cinemas, LCD vs plasma, hardcopy vs softcopy, MP3 vs CD. Consumer do care, and increasingly so. There’s a reason why vinyl record production has risen continuously since 2006.

By: MV

MV — Thu, 05 Nov 2009 02:41:07 +0000

Interesting point about “renting eyeballs”.
How much input do in-house marketers have?

By: Tony Richardson

Tony Richardson — Thu, 05 Nov 2009 02:25:19 +0000

Interesting!

I don’t think consumers see as huge a difference between paper and online, as the publishers do.

To the average consumer there’s just good/entertaining/informative information or entertainment … or not.

Do they care if they watch a show on Tv or catchup online later? Nope. They just want to watch the show.

By: version

version — Thu, 05 Nov 2009 00:24:30 +0000

Hi Tim,

You should consider the new Birds Eye commercials for discussion.

http://www.birdseye.com.au/video.html