-
Opinion
Battle of the Big Thinking part 2; Giving voice to bloggers; Trust and the human voice; Closing SBS to fund journalism
Yesterday saw the APG’s Battle of Big Thinking. The second session covered big storytelling ideas.
Speaker: Antony Loewenstein, Writer
Topic: Why the western press is failing to use alternative voices
Quote: “A lot of people in the corporate press are not so much afraid as unimaginative.” Read more »
Battle of Big Thinking part 1: Creating unique brands; Changing the world; Perth vs Sydney
Yesterday saw the APG’s Battle of Big Thinking. The first session covered big business ideas.
Speaker: Peter Williams – CEO, Deloitte Digital
Topic: The formula for changing the world
Quote: “Any match in the box can start a fire.” Read more »
Carlton ads show it’s possible for a client to kill a campaign twice
Remember the furore over the banned Carlton ads?
Suspicious types predicted they’d quickly leak onto the internet.
And sure enough, they are indeed now online, triggering more suspicion that the whole thing was a plan all along.
However, who looks to me like a brand new fumbling of the digital strategy to go on top of the earlier mess, at least proves the whole thing was a genuine cock-up. Read more »
Live from SXSW. Day 2. The question about data nobody asked
In his second guest posting from the SXSW conference in Texas, Sound Alliance commercial director Ben Shepherd talks about the big question that nobody asked. Read more »
Why I’m over live blogging (and I’m not sure about live tweeting either)
I’m falling out of love with live blogging, and indeed live tweeting, from events. Too often, you end up being little more than a snarky dictaphone.
My moment of clarity came yesterday, on the first day of Adtech, and my last live blog may come this afternoon at the APG’s Battle of Big Thinking. Read more »
What’s happening at the other digital conference…
In his guest posting, Sound Alliance commercial director Ben Shepherd writes from the SXSW Interactive conference in Austin, Texas where he learnt that “Twitter is just a bunch of digital people talking to themselves, about themselves”.
Adtech Sydney live blog: The financial CEOs
Welcome back to Adtech Sydney. The CEOs mentioned in the headline above are Roger Grobler of Real Insurance, Gerd Schenkel of UBank and Harry Wendt of Westpac. So expect finance fun. Read more »
Adtech Sydney – early impressions: nothing to start a riot; nothing to stop a riot
We’re half way through day one of AdTech Sydney, my netbook is recharged and it’s back to the grindstone.
So what to make of it so far? Read more »
Adtech live blog – Big ideas (and why iSpyLevis wasn’t one)
Welcome back to Adtech Sydney.
We’re into the second session, and I’m sitting in on a debate on Big ideas. Read more »
Adtech Day 1: Live blog – Unilever’s Babs Rangaiah & Jenny Williams
Welcome to Mumbrella’s live blog from Adtech Sydney.
8.54. The hall’s starting to fill. Here we go…
After a loud burst of Massive Attack or something suchlike chairman Jenny Williams takes the stage.
And we’re off. And we’re straight into the annual question. Will this be the year of mobile. It usually takes at least half an hour til somebody asks that. Read more »
Women don’t need special treatment
“I fail to see why women are obliged to compete in the intellectual equivalent of the Paralympics.”
A Cat In A Tree argues that the Social Media Women group will not help the feminist cause
Libra ad wins the online lads’ vote
While Mumbrella has not been a fan of the new ad for Libra Invisibles by Clemenger BBDO, it’s fair to say that a portion of the video viewing public is. Read more »
Was Vega a flop or just ahead of its time?
It was a sad day for DMG Radio yesterday when it was forced to hammer the final nail in the coffin of its baby boomer Vega stations.
I remember writing about the launch of Sydney and Melbourne stations back in August 2005. It has now become a sad irony that the radio network was named after the brightest star in the constellation Lyra. Read more »
Thinking caps and boxing gloves
So how much is a new idea worth?
I ask that because last night it came up in conversation with a member of the digerati when I asked him if he was going to next Wednesday’s Battle Of Big Thinking. Read more »
What sex on the beach has in common with foolish tweeting
Remember the woman who was arrested for having sex on the beach in Dubai and nearly went to prison? I used to work with her.
And I think the experience she went though has more in common with the pitfalls of social media than may be immediately obvious. Read more »
Mumbo Report: Nate Burr – how to have a YouTube hit; Scotty Iseri on napping at work; the awesome power of highlighter pens
In today’s Mumbo Report from Studio 33:
- YouTube blogger Nate ‘Blunty’ Burr on making a living from YouTube;
- Scotty Iseri’s career advice;
- The week’s most played ads
With the support of:
-
RSS Feeds
-
Email Newsletter
THE MUMBO REPORT
-
In today’s Mumbo Report from Studio 33:
- Most played ads of the week – Specsavers takes a swipe at OPSM and The Biggest Loser endorses pizza
- Turkey time – childhood trauma and buying a Ford Fiesta
-
Latest News
- Perpetual awards GP Y&R Sydney ad account
- Mumbo Report: Pizza and weight loss, and smug Ford customers
- Former ARN presenter and DMG sales manager launch in-store radio service
- Starcom MediaVest promotes digital director Mayer
- Adtech: 'Standalone campaigns are dead and Best Job missed a trick'
- Google Maps - your brand here
- Telstra: We pulled out of Second Life to follow our customers
- My Kitchen Rules rules for Seven
Dr Mumbo
- What every social media expert needs: non-explosive handcream
- Read all about it: Hungry Jack's sacks the subs
- The umpire's not blind - and he can prove it, thanks to OPSM
- Twenty five years notice and the Tele's still two days late
- Nando's goes Bingle free
- I wanna be a supermodel, I mean a supermodelquin
- What's in a name?
- I'm Sam, I am. And I am on Twitter
-
Latest Comments
- Ann on Self proclaimed social media gurus? The very idea of it
- Ann on I wanna be a supermodel, I mean a supermodelquin
- Learn How to Make Professional Digital Video | iMagic Studios Digital Cameras on What every social media expert needs: non-explosive handcream
- Ann on Google Maps – your brand here
- Anonymous on Perpetual awards GP Y&R Sydney ad account
- Julian Peterson on Cherry Picked latest to target Sydney fun-seekers
- Bryce on Cherry Picked latest to target Sydney fun-seekers
- Tom on Carlton ads show it’s possible for a client to kill a campaign twice
Other News
55% of news stories came from PR
Crikey
How print content could look on the iPad
Media Guardian
Ikon shows strongest growth in Nielsen report
B&T
Would you associate your brand with Chatroulette?
AdAge.com
Nine boss fury at NRL support for Seven show
Sunday Telegraph
RIP Andrew Jaffe, the man who saved the Clios
New York Times
Seven pushes on with Seinfeld dud
Sydney Morning Herald
2GB sales boss latest in booze incident
Daily Telegraph
Most Discussed
- Self proclaimed social media gurus? The very idea of it
With 64 comments - Thanks for ruining my Thursday night, Hoyts
With 57 comments - PR fakes, doorstep interviews, smoking gun emails and current affairs shows
With 52 comments - Merrick's time may be up
With 51 comments - Why passing the change baton to journalists is not a good idea
With 46 comments - Men and sanitary products - a no go zone
With 40 comments - Foxtel and Nine fall out over Olympic 'calamity' coverage
With 36 comments - Amnesia boss Iain McDonald: Hot or Cold agency ranking is old world and negative
With 34 comments
- Self proclaimed social media gurus? The very idea of it



Comments
12 Nov 09
12:33 pm
(Deleted for legal reasons – Tim, Mumbrella)
12 Nov 09
12:44 pm
Tim- fair call to delete for legal reasons.
Maybe people should go find out about what this guy is about with google then.
Type: blunty3000 in google and see the suggested search results before hitting enter.
Still stand by my claim that you’re scraping the bottom of the barrel for guests and maybe should have done better research.
Cheers.
12 Nov 09
1:26 pm
The above comments are irrelevant, it doesn’t change his insights. Good interview, I certainly learnt something.
12 Nov 09
1:29 pm
The secret of havink a popular YouTube video is to press ze “Go Viral” button.
Ven you attend meine Soi-Disant Social Media Mistressclass, I vill teach you how.
12 Nov 09
1:58 pm
Art Vandelay, are you a profesional moron? Just because you “read it in the Internet” doesn’t make it true. Any half-wit is aware that anyone in the public eye is subject to trolls and rhumours. I suppose if you read that te PM sleeps in a silver pyramid to increase his sexual powers, or one of the websites that claim that the
moon landing was faked, or that there’s an international conspiracy to hide the cure for cancer you’d belive that too? People make shit up to try and fuck with people, for many and varied reasons. Only a complete idiot would believe anything he reads about people online.
There was even a rhumor once that I was an American actor and my Australian accent and persona were all fake to help me “stand out” believe that too?
12 Nov 09
1:59 pm
Tim
What is in the cup you drink from in the opening credits?
It looks like a classic ‘air-sip’ to me, but maybe it’s Pepsi Max?
12 Nov 09
2:11 pm
The word “hit” has really lost relevance if applied to YouTube amateurs.
12 Nov 09
2:24 pm
Scott Rhodie, what a star!
12 Nov 09
2:29 pm
Hit a raw nerve Nate?
I’m only going on stuff you’ve said in your own videos.
Never watched your ex-girlfriends rants which I guess you’re referring to.
And Zac Martin- good interview or not- I’m just saying the quality of guests has gone down a bit if you’re dredging up guys like this.
12 Nov 09
2:39 pm
Even so- gotta hand it to the guy- he’s even got his own urbandictionary entry.
http://www.urbandictionary.com.....nty%203000
12 Nov 09
4:00 pm
Art, being accused of something (and then having that turn into a troll-fest on the internet) and actually having DONE something are not the same thing.
My record is utterly and completely clear on this issue, feel free to check with any actually credible source. (and no, ED, internet trolls, and urbandictionary.com aren’t places one goes to find truth… idiot)
12 Nov 09
4:09 pm
Fair enough Nate
Again- I was only ever going off your side of the story, in a video you, yourself, made.
I mean, come on… You didnt really come out the other side of that smelling like roses did you.
12 Nov 09
5:02 pm
I have to say Art, you yourself are not coming out of this smelling like roses. In fact you are coming across like a bit of a tosser.
12 Nov 09
5:15 pm
Maybe you’re right DD.
Or maybe I guess some of us dont really like guys who (partly deleted for legal reasons – Tim, Mumbrella).
Couldnt really give a toss either way.
12 Nov 09
8:16 pm
hey Tim. Great. Start the banter with a controversial ‘ban’ .. and you’ve got us all! guessing and researching ! Brill. Joking apart – I don’t know much about dear ol’ Blunty … but if Art reckons he’s bottom of the ‘pile’ – what a great mixture you’ve got.
I’m a fan.
Chrz
Jenni
jenni@thefreelancefactory.com.au
12 Nov 09
8:20 pm
…forgot to ask – before I posted the last comment is Art a real person?
Jenni
12 Nov 09
9:46 pm
Hi Jenni,
Art Vandelay is George Costanza’s alter ego in Seinfeld. If memory srves, if he’d been successful, he’d have been an architect by that name. There was also a Vandelay Industries in the show too, I seem to remember…
Cheers,
Tim – Mumbrella
13 Nov 09
1:28 pm
Delete this !!!
17 Nov 09
4:39 pm
I think ol’ Vandalay has a case of the Vindaloos – and Nate, please make up your mind..is it rhumor, rhumour – what?