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Opinion
What sex on the beach has in common with foolish tweeting
Remember the woman who was arrested for having sex on the beach in Dubai and nearly went to prison? I used to work with her.
And I think the experience she went though has more in common with the pitfalls of social media than may be immediately obvious. Read more »
The ABC’s Australian Story – brought to you by Head & Shoulders
The screengrab below may not look like much, but it shows the historic moment that a TVC first ran next to ABC content. Head & Shoulders had the honour of advertising next to the flagship Australian Story. Read more »
A “Visionary” in Press release Writing (with random Capital letters)
Some days I get a couple of hundred emails, many of them press releases. Fair to say, not all are necessarily tailored for Mumbrella’s readers. This is one of them from today, with its own unique punctuation, language and grammar left as presented. Can anyone help me out with a translation? Read more »
20:20 foresight
“The cancer of television audience erosion cannot be cured by the morphine shot that digital television provides. The cure for media companies is an engaged and well-funded multiplatform digital strategy.”
PR fakes, doorstep interviews, smoking gun emails and current affairs shows
Wednesday night saw an interesting PR story appear on both Nine’s A Current Affair and Seven’s Today Tonight.
PR man Jothy Hughes was caught hiring actresses to pretend to be angry divorcees selling their jewellery, for an item about a cash-for-gold company. Read more »
In case you haven’t noticed, CommBank is starting to nail its digital marketing
I’ve been impressed with Commonwealth Bank’s gradual efforts over the last year or more to ramp up its digital marketing. Read more »
Kmart’s Anzac Day backflip was good PR in action
While I’ve no idea what went on behind the scenes, it looks to me like Kmart’s rapid backflip regarding opening on Anzac Day is a classic of good crisis PR. Read more »
The ABC is not for sale
“The vigorous pursuit of commercial agendas by some of our media rivals is allowing the facts to be sidelined in pursuit of a good story. There is a concerted attempt to portray the ABC’s role in the media as solely that of a niche provider – participating only in sections of the market not served by the commercial sector.”
What’s the point of papers printing corrections if they don’t own up to the mistake?
There is a dark journalistic art known as the correction.
It may appear to readers as an example of transparency on the part of the newspaper when those short paragraphs pop up clarifying some apparently minor matter. It’s not. Read more »
Merrick’s time may be up
Last week’s ratings saw a slump for Nova’s new breakfast show featuring Merrick Watts with Scott Dooley and Ricki-Lee Coulter compared to the previous Merrick & Rosso and Kate Ritchie version. In this guest posting, Simon Corbett argues that it’s time for Merrick to call it a day.
There is a wonderful line spoken by Morgan Freeman in the movie ‘Million Dollar Baby’ when he talks of the end of his boxing career “Everybody’s got a particular number of fights in them – nobody tells you what that number is.” Read more »
Google’s next move: free sites and domains for businesses
Most weeks, Google makes an incremental move that seems, in retrospect, obvious. Read more »
Spending the minister’s money
“Four staff members managed to book into the same four-day public relations event and, reportedly, a great time was had by all.”
Ever wondered who has the time to go to conferences? Ministerial staff
Outdoor makes an impact (beware of the drop)
It’s not every morning you start the day by handing over your mobile phone, taking off your watch, strapping on a hard hat and striding out into the wind on a narrow gantry above a terrifying drop.
So it made something of a change to be on top of Glebe Island Silos in Sydney in the name of outdoor advertising. Read more »
TV licence fee cuts a necessity
The decision to reduce the licence fee, which is essentially a tax of up to 9 per cent on advertising revenue collected by free TV for the use of spectrum provided by the government to get our signal out to households, will benefit Channel Nine by about $25 million a year.”
PBL Media’s Ian Law on the government’s move to reduce licence fees paid by FTV networks.
Men and sanitary products – a no go zone
Do ads for feminine hygiene products featuring idiotic men really work?
I was asking myself this question as I was watching the soon-to-be launched TV ad for SCA Hygiene’s Libra Invisible pads. Read more »
Mumbo Report: Nate Burr – how to have a YouTube hit; Scotty Iseri on napping at work; the awesome power of highlighter pens
In today’s Mumbo Report from Studio 33:
- YouTube blogger Nate ‘Blunty’ Burr on making a living from YouTube;
- Scotty Iseri’s career advice;
- The week’s most played ads
With the support of:
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THE MUMBO REPORT
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In today’s Mumbo Report from Studio 33:
- Most played ads of the week – from fixing windscreens to selling potatoes
- The Nescafe turkey – ads for people who are scared of the internet
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Latest News
- Goodbye Vega, hello Classic Rock
- PBL Media promotes sales and publishing heads to create more integrated structure
- Tic Tac gets interactive to promote new flavour
- Foster's pares down below-the-line agency roster
- Nintendo launches campaign for Black Wii
- Nine leads with Customs, while ABC1 strong among young viewers
- Mumbo Report: Selling potatoes, flying on the cheap and the Nescafe turkey
- Digital agency Rodeo expands into Sydney
Dr Mumbo
- What's in a name?
- I'm Sam, I am. And I am on Twitter
- On again, off again. No not, Bingle and Clarke, but the news coverage
- Anti social media (part 1067) Silkcharm vs Warlach
- Low speed, high influence
- Self proclaimed social media gurus? The very idea of it
- News Ltd's Taste to offer Twitter-friendly recipes in 140 characters or less
- Belt up, Henry
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Latest Comments
- Sony Challenges Nintendo Wii Through Play Station Move « The News Today on Nintendo launches campaign for Black Wii
- HomeBreWizard – Unlock Your Wii Without Voiding The Warranty. | cheapax.com on Nintendo launches campaign for Black Wii
- Kimberley on Anti social media (part 1067) Silkcharm vs Warlach
- Jayme on Goodbye Vega, hello Classic Rock
- Jayme on Goodbye Vega, hello Classic Rock
- Mm d on Goodbye Vega, hello Classic Rock
- kris on Goodbye Vega, hello Classic Rock
- Becks on Goodbye Vega, hello Classic Rock
Other News
Nine boss fury at NRL support for Seven show
Sunday Telegraph
RIP Andrew Jaffe, the man who saved the Clios
New York Times
Seven pushes on with Seinfeld dud
Sydney Morning Herald
2GB sales boss latest in booze incident
Daily Telegraph
New marketing agency launches for film industry
Encore magazine
Media minister and the billionnaire mogul
news.com.au
Aussie government asks YouTube to censor itself
smh.com.au
TV viewers desert one day cricket
The Australian
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With 63 comments - Thanks for ruining my Thursday night, Hoyts
With 56 comments - IBM digital marketing boss: Haymarket editor is an idiot, industry laughs at Australia's tech journalism and I've got a migraine
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With 50 comments - PR fakes, doorstep interviews, smoking gun emails and current affairs shows
With 49 comments - Why passing the change baton to journalists is not a good idea
With 46 comments - Foxtel and Nine fall out over Olympic 'calamity' coverage
With 36 comments - Amnesia boss Iain McDonald: Hot or Cold agency ranking is old world and negative
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- Self proclaimed social media gurus? The very idea of it



Comments
12 Nov 09
12:33 pm
(Deleted for legal reasons – Tim, Mumbrella)
12 Nov 09
12:44 pm
Tim- fair call to delete for legal reasons.
Maybe people should go find out about what this guy is about with google then.
Type: blunty3000 in google and see the suggested search results before hitting enter.
Still stand by my claim that you’re scraping the bottom of the barrel for guests and maybe should have done better research.
Cheers.
12 Nov 09
1:26 pm
The above comments are irrelevant, it doesn’t change his insights. Good interview, I certainly learnt something.
12 Nov 09
1:29 pm
The secret of havink a popular YouTube video is to press ze “Go Viral” button.
Ven you attend meine Soi-Disant Social Media Mistressclass, I vill teach you how.
12 Nov 09
1:58 pm
Art Vandelay, are you a profesional moron? Just because you “read it in the Internet” doesn’t make it true. Any half-wit is aware that anyone in the public eye is subject to trolls and rhumours. I suppose if you read that te PM sleeps in a silver pyramid to increase his sexual powers, or one of the websites that claim that the
moon landing was faked, or that there’s an international conspiracy to hide the cure for cancer you’d belive that too? People make shit up to try and fuck with people, for many and varied reasons. Only a complete idiot would believe anything he reads about people online.
There was even a rhumor once that I was an American actor and my Australian accent and persona were all fake to help me “stand out” believe that too?
12 Nov 09
1:59 pm
Tim
What is in the cup you drink from in the opening credits?
It looks like a classic ‘air-sip’ to me, but maybe it’s Pepsi Max?
12 Nov 09
2:11 pm
The word “hit” has really lost relevance if applied to YouTube amateurs.
12 Nov 09
2:24 pm
Scott Rhodie, what a star!
12 Nov 09
2:29 pm
Hit a raw nerve Nate?
I’m only going on stuff you’ve said in your own videos.
Never watched your ex-girlfriends rants which I guess you’re referring to.
And Zac Martin- good interview or not- I’m just saying the quality of guests has gone down a bit if you’re dredging up guys like this.
12 Nov 09
2:39 pm
Even so- gotta hand it to the guy- he’s even got his own urbandictionary entry.
http://www.urbandictionary.com.....nty%203000
12 Nov 09
4:00 pm
Art, being accused of something (and then having that turn into a troll-fest on the internet) and actually having DONE something are not the same thing.
My record is utterly and completely clear on this issue, feel free to check with any actually credible source. (and no, ED, internet trolls, and urbandictionary.com aren’t places one goes to find truth… idiot)
12 Nov 09
4:09 pm
Fair enough Nate
Again- I was only ever going off your side of the story, in a video you, yourself, made.
I mean, come on… You didnt really come out the other side of that smelling like roses did you.
12 Nov 09
5:02 pm
I have to say Art, you yourself are not coming out of this smelling like roses. In fact you are coming across like a bit of a tosser.
12 Nov 09
5:15 pm
Maybe you’re right DD.
Or maybe I guess some of us dont really like guys who (partly deleted for legal reasons – Tim, Mumbrella).
Couldnt really give a toss either way.
12 Nov 09
8:16 pm
hey Tim. Great. Start the banter with a controversial ‘ban’ .. and you’ve got us all! guessing and researching ! Brill. Joking apart – I don’t know much about dear ol’ Blunty … but if Art reckons he’s bottom of the ‘pile’ – what a great mixture you’ve got.
I’m a fan.
Chrz
Jenni
jenni@thefreelancefactory.com.au
12 Nov 09
8:20 pm
…forgot to ask – before I posted the last comment is Art a real person?
Jenni
12 Nov 09
9:46 pm
Hi Jenni,
Art Vandelay is George Costanza’s alter ego in Seinfeld. If memory srves, if he’d been successful, he’d have been an architect by that name. There was also a Vandelay Industries in the show too, I seem to remember…
Cheers,
Tim – Mumbrella
13 Nov 09
1:28 pm
Delete this !!!
17 Nov 09
4:39 pm
I think ol’ Vandalay has a case of the Vindaloos – and Nate, please make up your mind..is it rhumor, rhumour – what?