Mumbrella Awards 2012 – call for entries goes live

mark buckman telstra

Buckman - chairing the juries

Mumbrella has launched its call for entries for this year’s Mumbrella Awards.

The closing date for entries is August 3.

There are several new categories this year – including awards for innovation, culture, bravery, insight and use of data. These will be open not only to agencies but also media owners and marketing teams.

Mumbrella is also switching its judging period to the financial year – July 2011 to June 2012.

Mumbrella’s 2011 creative agency of the year was Clemenger BBDO Melbourne, its media agency is Ikon Communications and its PR agency is Edelman.

The new categories
  • Mumbrella Award for Bravery
  • Mumbrella Award for Culture
  • Mumbrella Award for Insight
  • Mumbrella Award for Innovation
  • Mumbrella Award for Data
  • Creative agency of the year
  • PR agency of the year
  • Media agency of the year
  • Specialist agency of the year
  • Marketing team of the year
  • Sales team of the year
  • Media brand of the year
  • Ad campaign of the year
  • TV ad for the year
  • Production house of the year

Call for entries PDF – click here


  1. PeteyPie
    5 Jul 12
    12:05 pm

  2. why are they all for agencies? What about in house teams?

  3. mumbrella
    5 Jul 12
    12:21 pm

  4. Hi Petey Pie,

    We do have a marketing team of the year category aimed at inhouse teams.

    In addition, we are keen to include marketing teams (and indeed media owners) in categories such as innovation, culture and insight.


    Tim – Mumbrella

  5. bob is a rabbit
    5 Jul 12
    12:39 pm

  6. I hope the Sydney City marketing team enter the in-house awards.

  7. andrea kerekes
    9 Jul 12
    12:01 pm

  8. Quick question – why is there no weight given to RESULTS in the PR, creative, media or specialist agency categories? Isn’t that what we are here for and should be scored on, at least to some degree?

  9. mumbrella
    9 Jul 12
    12:19 pm

  10. Good question Andrea.

    In the two case studies, which make up 40% of the marks in those categories, one of the things we will be looking for is the results. (But we should probably spell that out.)


    Tim – Mumbrella

  11. andrea kerekes
    9 Jul 12
    4:42 pm

  12. Thanks Tim – would be great maybe next year to be able to get in results for more than two clients if possible.

  13. John
    2 Aug 12
    12:11 pm

  14. Is there a way to download the Call for Entries in a word format instead of PDF?

    Handwriting out the entry form a multitude of times will take an eternity…

  15. mumbrella
    2 Aug 12
    2:00 pm

  16. Hi John,

    I don’t think there is – but we’d be quite happy for you to photocopy the form.


    Tim – Mumbrella