News

Mumbrella Awards 2013: Call for entries – New categories, simplified entry process and even tougher judging

The call for entries has launched for the 2013 Mumbrella Awards, which will this year be presented on the final night of Mumbrella360 in Sydney on June 6.

mumbrella awards 2013 logo

Mark-Buckman-high-res-to-replace-old-one-234x350The chairman of the juries will once again be Mark Buckman, chief marketing officer of Telstra.

New initiatives for this year includes the additional categories of Asia Pacific creative network of the year and Asia Pacific media network of the year.

There is also a new category of Thinker Of The Year. This category is aimed at identifying the individual whose insight, whether creative or strategic, is most impressive. Entries may come from individuals working within any part of the industry including agency, advertiser and media owner.

Meanwhile, the production house of the year category will be split into two categories this time round, recognising the differing roles of production houses and post-production houses.

And in a move aimed at cementing the awards’ recognition for rigour in the judging process, several categories will see finalists judged with a live presentation.

Creative agency of the year will once again see a jury travel to the finalist agencies.

Meanwhile, the initial entry process for agency of the year, sales team of the year and marketing team of the year has been simplified, with it no longer mandatory to also enter the culture of the year and innovation of the year categories.

In a new move for this year, finalists in the categories of media agency of the year, specialist agency of the year, PR agency of the year, media sales team of the year and marketing team of the year will be asked to present to the jury on May 28. Finalists for network of the year will be asked to present on June 5 at the Mumbrella360 conference..

This year all categories are open both to Australian and NZ agencies.

Other categories returning this year include:

  • Mumbrella Award for Bravery
  • Mumbrella Award for Culture
  • Mumbrella Award for Insight
  • Mumbrella Award for Innovation
  • Mumbrella Award for Data
  • Media brand of the year
  • Ad campaign of the year
  • TV ad of the year

The closing date for the Mumbrella Awards is May 3. Entries will be fully online. The entry site goes live next week.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.