Mumbrella Awards winners revealed
Around 750 people turned out at The Star in Sydney last night to hear the results of the 2013 Mumbrella Awards in a night dominated by McCann’s Dumb Ways To Die.
The viral ad won in three categories while McCann’s John Mescall was named Thinker of the Year.
Meanwhile, UM was named agency of the year and PHD APAC regional media network of the year while Colenso BBDO/ Proximity Auckland picked up creative agency of the year while DDB was regional creative network. OMD picked up the Mumbrella Awards for Culture.
One Green Bean was PR agency of the year and Play Communication was specialist agency.
In the other team categories, CommBank won marketing team of the year while Multi Channel Network won sales team.
The awards were presented by Tim Ross with Sam Mac providing the live voiceover.
The awards were judged by a jury of around 50, led by Mark Buckman, chief marketing officer at Telstra.
The winners:
Media agency of the year: UM
Media agency of the year
- UM Australia
Creative agency of the year: Colenso BBDO/Proximity New Zealand
Creative agency of the year
- Colenso BBDO/Proximity New Zealand
PR agency of the year: One Green Bean
PR agency of the year
- One Green Bean (winner)
- Edelman Public Relations (highly commended)
Specialist agency of the year: Play Communication
Specialist agency of the year
- Play Communication
Marketing team of the year: Commonwealth Bank
Marketing team of the year
- Commonwealth Bank (winner)
- Aussie Home Loans (highly commended)
Sales team of the year: MCN
Sales team of the year
- Multi Channel Network (winner)
- Adshel (highly commended)
Mumbrella award for bravery: Metro Trains, Dumb Ways to Die – McCann Melbourne
Mumbrella award for bravery
- Metro Trains – Dumb Ways to Die – McCann Melbourne
Mumbrella award for insight
- No award in this category
Mumbrella award for innovation: Defence Force Recruiting – Mobile Medic – George Patterson Y&R (Melbourne)
Mumbrella award for innovation
- Defence Force Recruiting – Mobile Medic – George Patterson Y&R Melbourne (winner)
- 37 Degrees Bifocals by Finch (highly commended)
Mumbrella award for data
- No award in this category
Mumbrella award for culture: OMD
Mumbrella award for culture
- OMD
Media brand of the year: Mamamia
Media brand of the year
- Mamamia (winner)
- Pedestrian.tv (highly commended)
APAC creative network of the year: DDB Group
APAC creative network of the year
- DDB Group
APAC media network of the year: PHD
APAC media network of the year
- PHD
Production house of the year: FINCH
Production house of the year
- Finch
Mumbrella thinker of the year: John Mescall, executive creative director at McCann Worldgroup
Mumbrella thinker of the year
- John Mescall, executive creative director at McCann Worldgroup (winner)
- Adam Ferrier, global head of behavioural science at Naked Communications (highly commended)
Ad campaign of the year: Dumb Ways to Die, McCann Melbourne
Ad campaign of the year
- Dumb Ways to Die by McCann Melbourne
Australia’s favourite TV ad: Dumb Ways to Die, McCann Melbourne
Australia’s favourite TV ad
- Dumb Ways to Die by McCann Melbourne
Australia’s favourite film: The Sapphires
Australia’s favourite film
- The Sapphires
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Mumbrella Awards
Win marketing team of the year? Commbank Can.
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Congratulations to all the winners and finalists. We are thrilled to be recognised for our work amongst some incredible agencies. The PLAYmates. 🙂
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Well done to all winners, especially to UM. Got the hat trick- B&T, Adnews and now Mumbrella media agency of the year. Congrats
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Particularly happy to see Commbank in the mix.
I was a bit of an island amongst my mates on the CAN campaign. I saw it as great strategy and execution, especially the lead in.
Mates disagreed … some called it a bag of poo.
So, good to see it has been acknowledged for what it is … a well thought and executed campaign.
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Congrats to all the winners from last night!
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Congrats to all. Especially OMD for culture.
Sad, but not surprising, that no insight award was made.
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