Mumbrella Awards winners revealed

encore awards tabletUpdate: A special tablet edition of Encore featuring pictures from the night and video on all of the winners is now available for download.

Independent outfit Match was last night named Media Agency of the Year  at the Mumbrella Awards while Clemenger BBDO Melbourne was named Creative Agency of the Year and Eleven was PR Agency of the Year.

Sydney Opera House took the Marketing Team of the Year trophy while Adshel won Sales Team of the Year.

The full list of winners:

Media Brand of the Year:

  • Highly commended: Foxtel
  • Winner: Powered by Nine

Encore Production House of the year:

  • Highly commended: Finch
  • Winner: Iloura

Australia’s favourite TV show:

  • Winner: Gruen Transfer/ Planet

Australia’s favourite film:

Winner: Red Dog

Australia’s Favourite TV ad:

  • Winner: It’s Like Love – by DDB Group for Tourism Australia

Specialist Agency of the Year

  • Highly commended: We Are Social

Campaign of the Year:

  • Highly commended: The Monkeys – The Ship Song project for Sydney Opera House
  • Winner: Naked Communications – Share a Coke for Coca-Cola

 The Mumbrella Award for Innovation:

  • Highly commended: Ogilvy – Coca-Cola Share A Coke
  • Winner: Whybin\TBWA\Sydney and Eleven PR – M.J. Bale Grazed on Greatness

The Mumbrella Award for Data:

  • Highly commended: Pixel Light – GoSwitch
  • Winner: PHD – Pathfinder attribution modeling

The Mumbrella Award For Insight:

  • Highly commended: Whybin\TBWA\Sydney – Steal Your Dreams back for RaboDirect
  • Winner: Ogilvy Sydney – Share A Coke for Coca-Cola

The Mumbrella Award for Bravery:

  • Highly commended: Mark – Front Row for Google and Sydney Opera House
  • Winner: UM – McDonald’s Gets Grilled

The Mumbrella Award for Culture:

  • Highly commended: Droga5
  • Winner: Ikon Communications

Media Sales Team Of The Year:

  • Highly commended: MCN Multi Channel Network
  • Winner: Adshel

Marketing Team of the Year:

  • Highly commended: Telstra
  • Winner: Sydney Opera House

PR Agency of the Year:

  • Highly commended: Edelman Public Relations
  • Winner: Eleven PR

Media Agency of the Year:

Highly commended: Ikon Communications

Winner: Match

Creative Agency of the Year:

  • Highly commended: Whybin\TBWA\Sydney
  • Winner: Clemenger BBDO Melbourne
To download the Mumbrella Awards special tablet edition click here

mumbrella awards sponsors


  1. Matthew Gain
    14 Sep 12
    9:45 am

  2. Congrats to all the winners. and big congrats to Rob and the team at Eleven PR in our category.

    Well chuffed on our award. Thanks to all the judges.


  3. Why (who Mumbrella notices shares an IP address with Matt)
    14 Sep 12
    10:11 am

  4. Why you no have digital categories? Is this the Mad Men awards?

  5. Matt
    14 Sep 12
    10:19 am

  6. Very very odd that there are awards for Media agency, creative agency, PR agency…. Yet in 2012 with thousands of professionals around the country working on digital innovation, there is no award to reflect this.

    Mumbrella is stuck in some time warp where the digital and traditional worlds are still “colliding”. Happy to use technology and all the lifestyle changes that it brings but fail to recognise this when it comes to recognition… Quite disappointing really.

  7. Jon
    14 Sep 12
    11:54 am

  8. Good to see independent agenies doing so well in light of what Marty from Wire and Plastic Products had to say for himself last week….

  9. I love an underdog
    14 Sep 12
    1:58 pm

  10. How well Whybin Sydney been doing over the last couple of years is great to see.

    Investing in talent has obviously paid off, Rob at eleven winning PR agency of the year and also all the ‘new’ish guys at the main shop still up there justling with Clems Melbourne, undisputed agency of the year in my opinion and has been for the last 5 years at least.

    Two years ago these guys were nowhere and now look at them. I secretly hope that both Clems Melb and Whybin Sydney jostle for this position for the next 5 years to come.

  11. Tom
    14 Sep 12
    2:03 pm

  12. Finally Share A Coke gets the love it deserves… nice one.

  13. Joe Talcott
    14 Sep 12
    3:05 pm

  14. Congratulations to the winners and finalists!

    Congratulations too, to Mumbrella for staging the best industry awards show I have attended. Charlie Pickering was outstanding as the MC, the event ran on time, the speeches were limited and those made were good and the venue worked. The drinks, I was told, were tasty and readily available.

    The only improvement might have been a less challenging entrance onto the stage for the Chairman of the Juries.

  15. Shamma
    14 Sep 12
    3:12 pm

  16. Share a Coke is amazing – deserves all the recognition it gets and more. Unlike many award winners it actually cut through to consumers in a big way.

  17. David O
    14 Sep 12
    6:09 pm

  18. I’d like to Share a Cock

  19. Matt
    15 Sep 12
    10:40 pm

  20. “I’d like to share a cock” gets authorised to post but not a post that questions why digital industry was not recognised in awards. Are you kidding me?

  21. mumbrella
    17 Sep 12
    9:12 am

  22. Hi Matt,

    Apologies for the slow response to your question – I was somewhat the worst for wear on Friday.

    Because we had limited capacity at Doltone House, we had to limit the number of categories this year. We did have the category of specialist agency of the year, which specifically mentioned that this was the category that digital agencies would be welcome to enter. My thought would be that in future years, we would potentially split out a separate digital and potentially a design agency category if there is demand for it. That’s a similar approach to the one I took when I launched the B&T Awards a few years ago.

    As for digital innovation, we actually did have an innovation category. I’m happy to say we had a large number of entries, although admittedly not many from digital agencies.

    I’d actually make the argument that the approach we have taken to the Mumbrella Awards – with categories such as Bravery, Innovation, Insight, Data and Culture open to all – acknowledges that much of the work done by agencies now crosses well beyond the traditional. Indeed, while you make the point that thousands of professionals work on digital innovation, the majority of them don’t actually work at digital agencies. When everything is digital, are you sure there will even be standalone digital agencies in a few years time?


    Tim – Mumbrella

  23. Matt
    17 Sep 12
    11:04 am

  24. Hey Tim, thanks for the reply.
    My comments were more about acknowledging the digital formats along side traditional, not necessarily digital agencies as such.

    Best website
    Best application
    Best digital campaign
    Best use of social media
    Best branded online content

    After all, Mumbrella itself is an online platform leveraging social media strategy and application development. I’d say these formats are extremely relevant these days and if you think about the way Aussies consume media, it’s time they are included in the mix along side traditional stuff. This also gives fuel to the perception of other markets and arriving expats that Australia is “10 years behind the times”. Would be good to see a category or two next year!

  25. mumbrella
    17 Sep 12
    11:30 am

  26. Hi Matt,

    In total we had 15 categories which were open for entry, across the whole media and marketing industry. If we were to go the route of some awards and have dozens of categories, than I’d agree that it’s worth drilling down to the level you suggest (arguably we’d then also need best outdoor campaign, best radio campaign, best print campaign and so on), but at present our thinking is to aim to celebrate the best of the best. If a digital campaign is good enough, it should, I’d argue, be able to stand on its own feet in a more general category.


    Tim – Mumbrella