Mumbrella Creative Review Hangout: M&C’s Ross Berthinussen and 303Lowe’s Richard Morgan
Morgan
Berthinussen
Mumbrella has kicked off a new project in which we invite creatives and planners into our studio to discuss the latest crop of ads. Mumbrella creative reporter Miranda Ward was joined by M&C Saatchi group strategy director Ross Berthinussen and 303Lowe executive creative director Richard Morgan to discuss a selection of ads from the year so far, as well as comment on challenges facing the industry and which agencies are the ones to watch in terms of creative. The ads discussed can be seen below.
Berthinussen joined M&C Saatchi is October last year from BBH London where he was strategy director and partner. At M&C Berthinussen leads strategy for the NRMA/SGIO and Lexus. During his time with BBH he lead strategy for the global relaunch of British Airways and was integral to the ‘Don’t Fly’ campaign for British Airways’ sponsorship of the London 2012 Olympics and Paralympic Games.
Richard Morgan joined 303Lowe Sydney in January 2013 after a brief stint at DDB Sydney. Previous to DDB Sydney he was a creative director with Holler and has also worked for BMF. He’s also worked overseas for the likes of Abbott Mead Vickers BBDO London.
The ads:
- The Meat & Livestock Association’s Australia Day lamb campaign from The Monkeys: discussed from 1:41 to 5:40. Out of 10 Morgan and Berthinussen both rated it 8 out of 10.
https://www.youtube.com/watch?v=WpZhJcZD2H4
- The Meat & Livestock Association’s beef campaign from BMF: discussed from 6:00 to 8:00. Morgan gave the spot a 7 out of 10 while Berthinussen rated it 6 out of 10.
https://www.youtube.com/watch?v=eIL75qO_8RA
- Honda’s HR-V Lucid Dreaming campaign from Leo Burnett Melbourne: discussed from 13:53 to 16:50. Morgan and Berthinussesen both rated the spot 6 out of 10.
https://www.youtube.com/watch?v=9c7MJl3H5as
- Woolworths ‘Cheap Cheap’ Samantha Jade campaign from Leo Burnett Sydney: discussed from 16:51 to 19:28. Morgan gave the ad 4 out of 10 while Berthinussen gave it 3 out of 10.
https://www.youtube.com/watch?v=vd0jTlvLMtA
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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topics
beef
BMF
cheap cheap
creative review
Honda
lamb
Leo Burnett Melbourne
Leo Burnett Sydney
M&C Saatchi
MLA
Richard Morgan
Ross Berthinussen
The Monkeys
Woolworths
These videos are a great idea but the sound is awful.
Can we fix the sound for next time please?
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Hi Hard of Hearing,
Yes apologies we have some technical difficulties with the hangout which impact camera quality and also sound. We’ll endeavour to have them fixed for the next creative review.
Cheers
Nic – Mumbrella
I think this is a very good idea, I enjoyed it immensely, and
I believe it has the potential to grow into a favorite.
However, as a production, it has problems beyond poor sound and vision.
In my honest opinion, the entire project is seriously in need of production values and presenter skills.
The seating arrangement was wrong wrong wrong, and two cameras, one set, and one rover, are vital.
Sound for three people seated is rudimentary these days.
Just one example: Presenter should know how to pronounce the names of her guests, and if not , then it should be made a feature of interest on its own.
It doesn’t have to be the tonight show, but when discussing industry skills and practices, and criticising the work of others, at least a high level of professional presentation is required.
N.B. I do not criticise this presenter, I believe she showed great bravery and soldiered on valiently, it is simply a matter of applying good production skills to assist the flow.
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Sorry about the typos. ‘Valiantly’ is what I meant to say.
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Hi Richard,
Yes this is was a test run for a section we plan to do every fortnight.
Unfortunately there was problem with the camera and sound at the last minute but we’ll ensure that it is fixed for the next time.
Thanks for the feedback.
Cheers
Nic – Mumbrella