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Mumbrella live blog: Friday, May 23

Welcome to Mumbrella’s live blog, our rolling diary of everything media and marketing. Refresh the page for the latest updates.

Top stories:

5:33pm – The Australian Sex Party is trying to raise $15k to make an ad in response to the budget from a couple of weeks ago, and has now enlisted a couple of porn stars to support their cause. Brand ambassadorship in action (warning contains some nudity). If you’re so inclined you can donate here.

4:45pm – Some late breaking news for a Friday, as it looks as though OMD has picked up the Heinz media account in Australia from Vizeum. More here.

4:22pm – After an epic two days, and trips to Sydney and Auckland the creative agency Mumbrella Awards jury is taking in its final agency, ClemengerBBDO Melbourne. There appears to be a disappointing lack of Friday evening vino on the table there though…

clemenger Melbourne awards judging

3:40pm – Print subscribers to The Australian had a nasty shock this week with an 84 per cent rise in their subs, but they were given free digital subscriptions to make up for it.

1.35pm – Crikey has found an old Fast Forward parody of Ten’s Eyewitness News that rings a few bells…

HT also to TV Tonight who dug it up yesterday.

1:22pm – After yesterday’s revelations women represent just 27 per cent of creatives in Australia we spoke to the Communications Council to ask what had happened to the Gender Diversity Group established last year. Find out what they’re doing here.

11:40am – Come with Dr Mumbo as he transports you to the glitz and glamour of Sydney’s Star Casino, where the great and the good (misnoma?) of Australian media descended for News Corps’ first ever upfronts. Conspiracy theories, celebrities, and News Corp’s crystal method…

News Corp V2 (AUS ONLY)

10:52am – While today was the last show in the short-lived life of Wake Up, Tim Burrowes asks what its demise tells us about the future for Network Ten.

wake up natarsha belling tears

10:02am – Who says we don’t spoil the Mumbrella Award judges, a nice dram of Johnnie Walker Black Label before a flight back to Australia for the last agency judging. In their defence, NZ is two hours ahead…

Mumbrella Awards judges auckland airport johnnie walker

9:46am – TV ratings are in and Ten’s Masterchef rollercoaster continues winning all the major demographics last night. Meanwhile, Go’s Survivor: Cagayan grabbed a 600 per cent catch-up viewing spike.

8:42am – Right, caption competition time. What are Sunrise hosts Sam Armytage and Andrew O’Keefe doing here? No, seriously, what’s going on?

BoRi4tVCAAAXHNX

8:25am – Creative agency judging for the Mumbrella Awards continues today, with the judges in Auckland overnight before heading to ColensoBBDO to see what they’ve been up to for the last year. Tough gig.

ColensoBBDO awards judging

8:09am – Morning all, happy Friday. Today is the last day of Wake Up, and to celebrate newsreader Nuala is singing the hit from Frozen Love is an Open Door with one of her studio hands, and there’s quite a few tears, and a big bouquet of flowers. Nuala signs out with a message to host Natarsha Belling: “Let’s have a drink one day.”

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