Mumbrella live blog: Monday, April 28
Welcome to Mumbrella’s live blog, your rolling media and marketing diary. For the latest updates hit refresh.
Top stories:
- Vodafone ditches ‘kidults’ in favour of population coverage-centred campaign
- TV ratings: Modern Family’s Aussie trip grabs 1m for Ten, The Logies drop
- Naked appoints new creative directors for Sydney and Melbourne
- Mary Ann Azer takes role as head of Magazine Publishers of Australia
- Tasty video bits from TedX Sydney
- Cadbury launches new flavours in Joyville evolution
- AFR editor apologises to WA readers for World is Fukt headline
- Opinion: Wicked Campers is showing up the Ad Standards Board
4:49pm – Just a quick reminder time is running out for the earlybird on Mumbrella360 which ends on April 30, and you can get tickets here. Today we published the full draft program which includes keynotes from Buzzfeed, an interview with Lachlan Murdoch and a heap of other great stuff, including a live pitch from agencies to market the Australian film industry.
3:31pm – Here’s a sordid little tale coming out of the US, where ad tech company RadiumOne has fired its CEO after he was charged with hitting his girlfriend 117 times in 30 minutes. The firing comes after a few customers said they were considering their use of the company after the charges were filed. Gurbaksh Chahal also wrote a blog defeding himself, and saying he had been provoked because his partner had been having unprotected sex with strangers for money. He was fined $500 for the incident but denies he hit the woman.
3:09pm – You’ll likely remember our piece last week on the Australian Financial Review’s major cock-ups with the front page for it’s ANZAC edition. It transpires that could now be the most valuable edition of the paper anyway.
1.10pm – Priceline’s marketing director Amanda Connors is to depart the retain chain after seven years in the role. Story here.
1.05pm – SMI has launched state by state analysis and digital medium breakdowns that show how much is spent in each state. Read about the changes here.
1.01pm – Vodafone is ditching the ‘kidults’ idea in favour of population coverage-centred campaign. Full story here.
12:37pm – The Advertising Standards Board has upheld a complaint against a 45-second cinema ad for the BMW 2 Series Coupé for depicting unsafe driving, despite the brand arguing “high standard” editing was what created the effect. Details here.
12:02pm – Here’s the latest ad from Kubota, a worthy piece setting out how important agriculture is to Australia. A far cry from this ad for its hay bailer earlier this year.
https://www.youtube.com/watch?v=Dm1qhB6wXAs
10:58am – It seems the amount of stereotypes flying around in the Modern Family Australia episode aired last night did not go unnoticed. Comedian Tom Gleeson tweeted this morning:
10:17am – There’s a couple of new appointments today. The first is Mary Ann Azer taking on the role of head of the Magazine Publishers of Australia, and then media agency Bohemia taking Karen Halligan from rival independent Slingshot.
9:43am – Initial TV ratings are in, and it’s good news for Modern Family (see 8:44am) and Ten which grabbed more than 1m viewers for its much hyped Australian episode. However, The Logies saw a drop in its viewership for a fifth successive year.
9:19am – Eddie McGuire has made headlines again, this time for dropping the C-bomb live on his Sunday night Fox Footy show. The sound quality on this clip is low, but you can just make it out.
844am – Last night saw the airing on Ten of the Modern Family trip to Australia with pretty much every Australian cliche ticked off including climbing the Sydney Harbour Bridge, snorkelling the Great Barrier Reef, bush walking, and a meat pie on a tinny. Special mention also to the gratuitous product placement of Optus, AussieBum and of course Qantas, which underwrote the trip.
The airline has sent out a press release this morning claiming after it aired in the US on Wednesday the number of visitors to its website from there went up 25 per cent, with 9.6m tuning in. We’ll find out how it did here just after 9:00am.
You can watch the episode on TenPlay here.
8:33am – It was TedX Sydney on Saturday, with a number of notable, and less well-known, people giving talks and performances at the Sydney Opera House. Mumbrella was there live blogging the day, and we’ve got a roundup of the best video bits from the day here. Here’s a teaser to get you in the mood.
8:19am – Of course the big unspoken news of The Logies is the fact no news sites managed to spoil things for viewers by leaking the winners before it is shown on TV. After The Australian last year and Herald Sun the year before published the winners, it’s no surprise Bauer’s press department decided to withold the press release until after the announcement had been made in Melbourne.
8:06am – Cudos to The Australian for the cover wrap today spruiking it’s iPad app to the unenlightened. Certainly an interesting and powerful visual for Monday morning after a long weekend.
7:38am – And talking of The Logies there was something of a surprise winner lat night with the quiet man of Aussie TV The Block presenter Scott Cam taking the Gold Logie gong. He also grabbed the award for Best Presenter, while Gold rival Asher Keddie got two Silver awards or most outstanding and most popular actress, while LAchy Hulme scooped a Silver for his portrayal of Sir Frank Packer in Nine’s Power Games series last year. See the full list of winners here and check out some of the dresses and controversies for the night here.
6.39am – The three commercial TV breakfast shows are all broadcasting from Melbourne with morning-after-Logies shows. Sunrise’s audience area is ‘The Kosh Pit’ in honour of David Koch. Wake Up seem to have set up their stools on a random street corner. And Today’s Karl Stefanovic has just urged viewers to phone the room at Crown Hotel of sports host Ben Fordham, who has a day off.
