Live blog: Tuesday, August 19
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top stories:
- 2DayFM removes Mel B marketing material from web as breakfast stint ends
- Adlux goes into administration owing $3.5m
- RACV in middle of creative agency pitch process
- The Australian’s editor vows to keep up Press Council campaign
- Sir Martin Sorrell: Publicis agencies have struggled more since Omnicom merger failure
- Opinion: What I learned from debating science with trolls
- TV ratings: Rove’s return lifts The Project but can’t stop Nine
- Dr Mumbo: Back Get yourself back to school; Remember the most important thing, we don’t work for the ABC
3:06pm – Mel B has left 2DayFM’s Breakfast show after a six month stint
https://www.youtube.com/watch?v=5tvMLbBjPxk
1:55pm – Australian search marketing provider Adlux has collapsed with debts of more than $3.5 million.
12:46pm – The Budget Direct pitch is down to 303Lowe Sydney and Host with BMF out of the fight. The news comes as a new alien ad hits our screens.
12:31pm – SBS has paid tribute to commissioning editor for drama, comedy and entertainment Caterina de Nave who passed away on the weekend, following a long battle with illness.
11:54am – Southern Cross Austereo has filled the important CFO role deserted by Peter Lewis after less than a month, the day before it is set to reveal its financial results for last year.
11:05am – Interesting opinion piece cross-posted from The Conversation today from an astronomy lecturer who has gone out of his way to debate with and challenge online trolls, with interesting results.
10:22am – The return of Rove McManus to The Project last night helped lifts the show’s ratings, but couldn’t improve Ten’s audience share, as Nine’s The Block and Seven’s The X Factor took the prime time gold and silver.
9:55am – The first episode of the Real Newsreaders of Sydney went to air last night. You could cut the tension between Sandra Sully, Natalie Barr and Lee Lin Chin with a knife.
8:15am – Here’s what’s been happening overnight internationally:
Campaign: Martin Sorrell earns 780 times more than average WPP employee
Sorrell earned almost £30 million last year, which is roughly 780 times more than his average worker, who gets £38,000. It is the second highest pay differential of any FTSE 100 company and was questioned by WPP shareholders at the company’s annual general meeting.
The statistic was part of a report released today by the High Pay Centre, which is a non-party think tank that monitors pay gaps.
https://www.youtube.com/watch?v=0fS_JgAVMe4
Creativity Online: Twix Bites Literally Could Not Have Been Introduced Any Sooner
Mars and BBDO are back with this throwback digital campaign for Twix Bites. Those wondering why the product didn’t hit shelves years ago will find their question answered with this walk down the confectioner’s memory lane. The agency created this series of ridiculous and entirely plausible scenarios to explain why the mini idea didn’t come to fruition in the ’80s and ’90s.
Adweek: Rooster CCO Gavin McInnes Asked to Take Leave of Absence
Published earlier this week on Thought Catalog, “Transphobia is Perfectly Natural” has at publication received 2,082 comments. It has also sparked a “Boycott Rooster” movement, with Tumblr and Twitter accounts asking followers to let Rooster clients—Vans, Red Bull, Fox Sports and others—know they will not support companies that work with McInnes.
“Gavin’s views are his own and do not represent those of the company or its members,” said a Rooster representative. “We are extremely disappointed with his actions and have asked that he take a leave of absence while we determine the most appropriate course of action.”
Mumbrella Asia: Stuff Singapore first Asian edition to remove half-naked women from front covers
The gadgets mag, which is published by Haymarket, decided to remove half-naked women from its covers in the UK last month after research showed that the girls-with-gadgets formula had stopped working as the appeal of ‘lads mags’ has waned. Also, 40 per cent of its readers are female.
Locally in Singapore, the shift to use content within the magazine on the front comes a few months after Stuff launched a competition to find a girl to feature on its August cover.The five-month campaign was sponsored by the likes of Nokia, Canon, Lenovo, Pioneer and Funan Digital Life.
Mashable: Tearjerker Ad From Thailand Will Have You Singing Along
“Let’s all repeat this together: We will not get sucked in by the latest heartrending mini-movie from a Thai insurance company. Will. Not. Cry.
Oh please. Who are we kidding?
Grab a hankie and play along. This music-themed commercial for Thai Life revolves around an awkward school kid who teaches himself to play guitar, and starts busking, to help pay for his beloved mother’s cancer treatment.”
The Guardian: Sky faces inquiry over MH17 report
“Sky News is to be investigated by the media regulator for broadcasting images of one of its presenters handling a passenger’s belongings at the Malaysia Airlines MH17 crash site.
Ofcom received more than 200 complaints after Sky News presenter Colin Brazier was shown picking through an open suitcase in a live broadcast from the crash site in eastern Ukraine in July.”
