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Mumbrella live blog: Tuesday, May 13

Welcome to Mumbrella’s live blog, our rolling summary of everything you need to know in media and marketing. Refresh the page for the latest updates.

Top stories:

4:55pm – Fox has confirmed The Simpsons and Family Guy crossover will be happening next year, showing some scenes from the episode where the Griffins take a road trip to  Springfield. One standout moment seems to be a Packer – Gyngell style brawl between Homer and Peter Griffin.Good to see it’s getting around. More from IGN news here.

4:10pm – There’s an interesting piece on the Sydney Morning Herald website being syndicated from the New York Times about The Voice and whether musical shows have reached their peak. It looks at what’s being spruiked in the upfront season in New York as examples of what will be hot next on TV. See it here.

2:41pm – If you didn’t catch the Spotify hangout live on this site, you can read about it here and watch below:

2:23pm – There are some interesting discussions around music streaming in the live Google hangout taking place in the Mumbrella studio right now. Join the discussion by tweeting your questions for Spotify’s global creative director Richard Frankel and Australia MD Kate Vale using the hashtag #askspotify or post them in the comment thread.

12.20pm – In breaking news from the media agency world we’ve got the shortlist for Lion here. While over at Woolworths the retailer is moving to quash speculation that it is only pitching its media account for one year not the original three. Read that story here. 

12.01pm – Bauer Media is launching what it claims is an Australian first with a consumer loyalty app The Reader Rewards scheme. Read about it here. ABC Get Up11.48am – It’s Federal Budget day in Canberra and the ABC is widely expected to face cuts. True to form activist group Get Up! are already out and about urging people to support the public broadcaster and oppose any cuts.

11:36am – An interesting initiative coming from Bauer Media, which is launching a new app, Reader Rewards, allowing them to grab lots of lovely data on those elusive beasts, the casual purchaser.

11:01am – Menulog has created a new ad which draws on a parody of The Last Supper to promote its takeaway ordering service. See the full rationale here.

10:22am – TV ratings are in, and it was a pretty dismal return for Jack Bauer on 24: Live Another Day on Ten, which got just 400,000 viewers for its first episode, and 313,000 for the second. The full ratings story can be seen here.

24: Live another day

9:44am – Heading to Cannes Lions this year? there will be five Australian agency bosses taking to the stage for various seminars, but they’ll be hard pushed to outshine Baywatch star David Hasselhoff, who is one of many figures from the world of TV, film and music speaking at the conference. More details here.

David Hasselhoff

9:25am – There’s an interesting piece on AdWeek today doing a deep dive on the Publicis Omnicom “divorce” and looking at how, and why, the proposed merger between the two advertising giants, fell over.

9:01am – In news we all need to know News.com.au has a compilation of Will.i.am’s weirdest one liners from his time so far on The Voice. “If Superman could sing. he’d sing like you” is one of our favourites.

8:26am – Unsurprisingly the morning papers are dominated by speculation around today’s budget announcements, with expectations of some severe cuts coming from the government. We’ve got to wait for 7.30pm tonight for the full announcement, but leaks are suggesting the scrapping of The Australia Network service, as well as cuts to agencies including Screen Australia, Tourism Australia and small business marketing schemes.

8:14am – News from our end today sees a video hangout with Spotify’s global creative director Richard Frankel and Aussie managing director Kate Vale at 2pm AEST this afternoon. We’ll be chatting about creativity on the platform, the state of the streaming market in Australia and how it will play out. You can get your questions in on this page and via the hashtag #askspotify on Twitter.

Frankel

Frankel

8:07am – Morning all, welcome back. We’ll start this morning with the yarn which promises to dominate tomorrow, the John Stephens hearing where Ten and Seven will battle it out for the services of the veteran programmer.

The Australian financial review this morning has details of a memo from Seven exec Bruce McWilliam to Stephens telling him not to copy any documents when he moves to Ten, with McWilliam saying he “remembers” him being caught doing it when he jumped from Nine to Seven years earlier. See the story here (paywall).

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