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Mumbrella live blog: Wednesday, April 2

Welcome to Mumbrella’s live blog, a rolling diary of all you need to know in Australian media and marketing. Refresh the page for the latest updates.

Top stories:

4:35pm – There are just a few days left to enter the Cannes Young Lions competition for 2014, with entries closing this Friday. However, it’s worth pulling a couple of all-nighters for the chance to go to the south of France and test yourselves against the best in the world (and sip a few roses too).

For more details on who is eligible and how to enter, click here.

Cannes Young Lions 2014

4.00pm – The videohangout with Darren Woolley and Richard Bleasdale is now over but you can watch the video here. 

3:15pm – LIVE NOW: Our hangout about the problems of pitching. Your chance to quiz two top pitch doctors. Questions via the page, or on Twitter #askthepitchdoctors

2.30pm – A fierce exchange of words between The Australian’s media editor Sharri Markson and billionaire Clive Palmer on Studio 10 this morning. You can watch the exchange below.

2.12pm – At 3.15pm Mumbrella will host a video hangout with pitch doctors Richard Bleasdale and Darren Wooley. Got a question? Add it to the comment thread.

1.40pm – Today’s Mumbrella Programmatic Masterclass has some very interesting insights from Telstra on what it is doing in a space many marketers are still trying to get their heads around. Read about it here. 

1.35pm – The Herald Sun was forced to stop the presses last night. Full story on the injunction here. 

1:16pm – Apple has taken experienced mobile sales man Marc Fine to lead its new iAds division. Full story here.

12:50pm – Here’s some unusual creative for your enjoyment promoting Kellogg’s Crunchy Nut Cornflakes which aims to position the product as a guilty pleasure any time of day.

12:28pm – Digital agency Webling has hired John McLean (no not the Die Hard character) as its new GM, ADMA has revealed details of this year’s Forum and Seven has secured more golf rights. Plus Out of Home advertising grew again in Q1. This and more is in the FYI section on the bottom right of this page.

11:48am – There’s some new creative around today, with Westpac celebrating its support for education and Budget Direct using its alien Zeek to promote a new quote tool.

11:11am – News Corp is kicking off celebrations for The Australian’s 50th anniversary this year. In the press release they said:

The Australian launched on Wednesday 15 July 1964 with Rupert Murdoch promising it would be a newspaper of impartial information and independent thinking; tied to no party and to no state, only guided by its faith in Australia and the country’s future.

Fifty years later, The Australian continues to deliver on this promise. It reports fearlessly, holds Governments and institutions to account, and has consistently argued for big policy changes whose implementation have benefited the nation, and its people, enormously.

ABC boss Mark Scott might beg to differ given his speech last night (see 10:09am).

10:51am –TV ratings are in, and Resurrection has lost more than 300,000 viewers, but was still second most watched show of the night. Meanwhile Nine’s incessant trailing of the Big Bang Theory kiss also paid off.

10:32am – Over at Mumbrella’s Programmatic Trading Masterclass we’re about to hear from Telstra and OMD on a new programmatic trading platform which has flown under the radar. We’ll have much more on that later on this morning.

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10:09am – ABC boss Mark Scott has warned in a speech of News Corp dominance and ‘aggressive editorial positioning’ in speech last night. News and the ABC have been locked in a war of words this year over a range of issues.

9:28am – News from News Corp this morning with media writer Sally Jackson announcing she is taking voluntary redundancy after 20 years with the company, and 12 on the media section. More here.

9:08am – This giant handbag has appeared at Sydney’s Circular Quay this morning as part of a promotion got Revlon. Giant lippie anyone?

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8:37am – Yesterday McDonald’s was announced as the creative marketer of the year at the Cannes Lions festival – after Coke took the crown the year before. But, in the spirit of April 1, Fairfax published this restaurant review of a McDonald’s breakfast review, which includes the quote: “Dart had been talking about a Sausage McMuffin for days. He went the full monty and ordered it as a meal ($6.60) with bacon ($1). He was very pleased that they got it right and that there was no round, fried egg in his McMuffin. I was not aware there was a sausage McMuffin AND a sausage and egg McMuffin – my mind was blown.”

However, some in the comment thread failed to see the funny side, telling the editors to declare the advertorial. Never mind.

8:32am – And they’re off on Studio 10, with Sarah Harris telling Sharri Markson “You’re making everyone in Australian media nervous” and Hildebrand quipping “I’m not having any affairs I don’t know about am I?”.

8:20am – This morning The Autralian’s latest media editor Sharri Markson is the guest on Studio 10. Fellow News Corp journo and regular host Joe Hildebrand seems a tad apprehensive:

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8:11am – Here we go again folks. It’s Wednesday, hump day to some. And it’s Mumbrella’s first Programatic Trading Masterclass this morning, and we’ll be bringing you some exclusive content from there later today, so hold tight.

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