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Mumbrella video hangout – live from the IAB Awards

Watch the replay:

IAB AwardsMumbrella ran a live a video hangout for the duration of the IAB Awards Thursday night.

Winners included Google’s Lucinda Barlow being named digital marketer of the year; a hattrick of trophies for The Monkeys and a great night for GPY&R Melbourne.

During the hangout, live from the Star Event Centre in Sydney, Mumbrella’s Tim Burrowes talked to all the winners winners.

The Interactive Advertising Bureau is the voice of Australia’s major digital media publishers.

The winners:

Best in Show

Category: Mobile Platform or App

GPY&R Melbourne – Defence Force Recruiting: Mobile Medic

 

Category: Brand Awareness and Positioning

Category: Not-for-Profit / Public Service

Category: Direct Response & Lead Generation

Leo Burnett Melbourne – SEEK Volunteer: Volunteer to promote volunteering

 

Category: Brand Destination Site

GPY&R Melbourne – Schweppes Australia: Cocktail Revolution HQ

 

Category: Brand Loyalty & Retention

Category: Social Media Marketing

The Monkeys – Parmalat: OAK Reverse Robberies

 

Category: Branded Content

The Monkeys – Parmalat: ICE BREAK Drag Race ‘Em

 

Category: Cross-Platform Integration

Category: Product Launch

AnalogFolk – Casella Family Brewers: The Perfect Lager Project

 

Category: Rich Media & Digital Video

Soap Creative – Roadshow Films: Expendables 2: Deploy & Destroy

 

Category: Search Marketing – Organic Search

Reprise Australia – Australian Government – MoneySmart: Helping Australians Reclaim Their Money

 

Category: Search Marketing – Paid Search

Agency M – Foxtel: Foxtel Call Tracking

 

Creative Showcase Grand Prix award

Reactive – Save our Sons & Duchenne Foundation: The Most Powerful Arm

 

Digital marketer of the year

Lucinda Barlow – Google

 

The finalists:

Category: Brand Awareness and Positioning

  • Leo Burnett Melbourne – SEEK Volunteer: Volunteer to promote volunteering
  • The Monkeys – Parmalat: OAK Reverse Robberies
  • Deepend – Victorian Government: Keep It Safe
  • MEC: Paramount Pictures: Horroriffic Results

Category: Brand Destination Site

  • The Works – Australian Capital Tourism: The Human Brochure
  • GPYR Melbourne – Schweppes Australia: Cocktail Revolution HQ

Category: Brand Loyalty & Retention

  • The Monkeys – Parmalat: OAK Reverse Robberies
  • Soap Creative – Ferrero: Tic Tac’s Tiny Tasty World
  • Soap Creative – Xbox Australia: Crack The Code

 Category: Branded Content

  • MEC – Colgate Palmolive: Colgate Equity – Colgate “clicks” with Mums
  • The Monkeys – Parmalat: ICE BREAK Drag Race ‘Em

 Category: Cross-Platform Integration

  • AnalogFolk – Casella Family Brewers: The Perfect Lager Project
  • Host – Air New Zealand: Kiwi Sceptics
  • Host & One Green Bean – LEGO: LEGO Festival of Play
  • UM Australia, Soap, JCDecaux, Tapit – Xbox: Halo 4 – Capture the Poster

Category: Direct Response & Lead Generation

  • Leo Burnett Melbourne – SEEK Volunteer – Volunteer to promote volunteering
  • Reactive – Save Our Sons & Duchenne Foundation: The Most Powerful Arm
  • Lavender – Westpac: 1000% Better Banner
  • Clemenger BBDO Sydney – Hungry Jack’s: Hungry Jack’s Shake & Win App

 Category: Mobile Platform or App

  • AnalogFolk – Casella Family Brewers: The Perfect Lager Project
  • UM and The Project Factory – Australian National Preventive Health Authority – My QuitBuddy
  • GPYR Melbourne – Defence Force Recruiting: Mobile Medic
  • Clemenger BBDO Sydney – Hungry Jack’s: Hungry Jack’s Shake & Win App

Category: Not-for-Profit / Public Service

  • Deepend – Victorian Government: Keep It Safe
  • Leo Burnett Melbourne – SEEK Volunteer: Volunteer to promote volunteering
  • GPYR Melbourne – Defence Force Recruiting: Mobile Medic
  • Southern Cross Austereo (SCA) – Transport Accident Commission (TAC): Roadtrip Forever
  • UM and The Project Factory – Australian National Preventive Health Authority: My QuitBuddy

Category: Product Launch

  • REBORN – Breville: THE NAKED ESPRESSO
  • AnalogFolk – Casella Family Brewers: The Perfect Lager Project

Category: Rich Media & Digital Video

  • Deepend – Victorian Government: Keep it Safe
  • Soap Creative – Roadshow Films: Expendables 2: Deploy & Destroy

Category: Search Marketing – Organic Search

  • MEC – Allianz Australia: When Penguins & Pandas Go South
  • The Web Showroom – Sydney Salon Supplies: “Straightening out a legal kink with Organic”
  • Reprise Australia – Australian Government – MoneySmart: Helping Australians Reclaim Their Money

Category: Search Marketing – Paid Search

  • Agency M – Foxtel: Foxtel Call Tracking
  • FirstClick Consulting – The Co-op: Co-op – A new approach for an old retailer
  • MediaCom – Flight Centre Australia – Student Flights: Zeroing in on Student Flights target audience 
  • Reprise Australia – Cathay Pacific: Fighting the Right Fight in Flights

 Category: Social Media Marketing

  • Leo Burnett Melbourne – SEEK Volunteer: Volunteer to promote volunteering
  • The Monkeys – Parmalat: OAK Reverse Robberies
  • Reactive – Save Our Sons & Duchenne Foundation: The Most Powerful Arm
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