Mumbrella video hangout – live from the IAB Awards
Watch the replay:
Mumbrella ran a live a video hangout for the duration of the IAB Awards Thursday night.
Winners included Google’s Lucinda Barlow being named digital marketer of the year; a hattrick of trophies for The Monkeys and a great night for GPY&R Melbourne.
During the hangout, live from the Star Event Centre in Sydney, Mumbrella’s Tim Burrowes talked to all the winners winners.
The Interactive Advertising Bureau is the voice of Australia’s major digital media publishers.
The winners:
Best in Show
Category: Mobile Platform or App
GPY&R Melbourne – Defence Force Recruiting: Mobile Medic
Category: Brand Awareness and Positioning
Category: Not-for-Profit / Public Service
Category: Direct Response & Lead Generation
Leo Burnett Melbourne – SEEK Volunteer: Volunteer to promote volunteering
Category: Brand Destination Site
GPY&R Melbourne – Schweppes Australia: Cocktail Revolution HQ
Category: Brand Loyalty & Retention
Category: Social Media Marketing
The Monkeys – Parmalat: OAK Reverse Robberies
Category: Branded Content
The Monkeys – Parmalat: ICE BREAK Drag Race ‘Em
Category: Cross-Platform Integration
Category: Product Launch
AnalogFolk – Casella Family Brewers: The Perfect Lager Project
Category: Rich Media & Digital Video
Soap Creative – Roadshow Films: Expendables 2: Deploy & Destroy
Category: Search Marketing – Organic Search
Reprise Australia – Australian Government – MoneySmart: Helping Australians Reclaim Their Money
Category: Search Marketing – Paid Search
Agency M – Foxtel: Foxtel Call Tracking
Creative Showcase Grand Prix award
Reactive – Save our Sons & Duchenne Foundation: The Most Powerful Arm
Digital marketer of the year
Lucinda Barlow – Google
The finalists:
Category: Brand Awareness and Positioning
- Leo Burnett Melbourne – SEEK Volunteer: Volunteer to promote volunteering
- The Monkeys – Parmalat: OAK Reverse Robberies
- Deepend – Victorian Government: Keep It Safe
- MEC: Paramount Pictures: Horroriffic Results
Category: Brand Destination Site
- The Works – Australian Capital Tourism: The Human Brochure
- GPYR Melbourne – Schweppes Australia: Cocktail Revolution HQ
Category: Brand Loyalty & Retention
- The Monkeys – Parmalat: OAK Reverse Robberies
- Soap Creative – Ferrero: Tic Tac’s Tiny Tasty World
- Soap Creative – Xbox Australia: Crack The Code
Category: Branded Content
- MEC – Colgate Palmolive: Colgate Equity – Colgate “clicks” with Mums
- The Monkeys – Parmalat: ICE BREAK Drag Race ‘Em
Category: Cross-Platform Integration
- AnalogFolk – Casella Family Brewers: The Perfect Lager Project
- Host – Air New Zealand: Kiwi Sceptics
- Host & One Green Bean – LEGO: LEGO Festival of Play
- UM Australia, Soap, JCDecaux, Tapit – Xbox: Halo 4 – Capture the Poster
Category: Direct Response & Lead Generation
- Leo Burnett Melbourne – SEEK Volunteer – Volunteer to promote volunteering
- Reactive – Save Our Sons & Duchenne Foundation: The Most Powerful Arm
- Lavender – Westpac: 1000% Better Banner
- Clemenger BBDO Sydney – Hungry Jack’s: Hungry Jack’s Shake & Win App
Category: Mobile Platform or App
- AnalogFolk – Casella Family Brewers: The Perfect Lager Project
- UM and The Project Factory – Australian National Preventive Health Authority – My QuitBuddy
- GPYR Melbourne – Defence Force Recruiting: Mobile Medic
- Clemenger BBDO Sydney – Hungry Jack’s: Hungry Jack’s Shake & Win App
Category: Not-for-Profit / Public Service
- Deepend – Victorian Government: Keep It Safe
- Leo Burnett Melbourne – SEEK Volunteer: Volunteer to promote volunteering
- GPYR Melbourne – Defence Force Recruiting: Mobile Medic
- Southern Cross Austereo (SCA) – Transport Accident Commission (TAC): Roadtrip Forever
- UM and The Project Factory – Australian National Preventive Health Authority: My QuitBuddy
Category: Product Launch
- REBORN – Breville: THE NAKED ESPRESSO
- AnalogFolk – Casella Family Brewers: The Perfect Lager Project
Category: Rich Media & Digital Video
- Deepend – Victorian Government: Keep it Safe
- Soap Creative – Roadshow Films: Expendables 2: Deploy & Destroy
Category: Search Marketing – Organic Search
- MEC – Allianz Australia: When Penguins & Pandas Go South
- The Web Showroom – Sydney Salon Supplies: “Straightening out a legal kink with Organic”
- Reprise Australia – Australian Government – MoneySmart: Helping Australians Reclaim Their Money
Category: Search Marketing – Paid Search
- Agency M – Foxtel: Foxtel Call Tracking
- FirstClick Consulting – The Co-op: Co-op – A new approach for an old retailer
- MediaCom – Flight Centre Australia – Student Flights: Zeroing in on Student Flights target audience
- Reprise Australia – Cathay Pacific: Fighting the Right Fight in Flights
Category: Social Media Marketing
- Leo Burnett Melbourne – SEEK Volunteer: Volunteer to promote volunteering
- The Monkeys – Parmalat: OAK Reverse Robberies
- Reactive – Save Our Sons & Duchenne Foundation: The Most Powerful Arm