Mumbrella Media Agency Review to be published on tablet

Mumbrella is to publish an iPad edition of the Mumbrella Media Agency Review.

First published as a book which launched at Mumbrella360 in June, MMAR 2012 offers a guide to Australia’s top 18 media agencies. The forthcoming iPad edition will feature all of the content of the book including the verdict of our expert panel, our survey of industry perception and the agencies’ own assessments of their performance.

MMAR offers an assessment of all the agencies across 10 criteria: planning, buying, strategy, innovation, talent, account management, commercial success, industry impact, momentum and client stability. It also includes the top 20 agency billings.

It will be a joint publication via the iPad app on Mumbrella’s sister title Encore magazine. The August edition of Encore is available free on the App Store via this link.

The MMAR tablet edition will be launched in a fortnight’s time.

MMARThe print edition of MMAR is priced at $75 and available via this link.

MMAR was edited by Mumbrella managing editor Robin Hicks, and written by Hicks and Mumbrella journalist Cathie McGinn.

The agencies featured are Carat, Ikon, Initiative, Match, Maxus, MEC, Mediacom, Mindshare, Mitchell & Partners, MPG, OMD, PHD, Razor, Slingshot, Starcom, TMS, UM and Zenith Optimedia.

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