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	<title>Comments on: Mumbrella Readers Choice Awards &#8211; media brand of the year shortlist</title>
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	<description>Everything under Australia’s media and marketing umbrella</description>
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		<title>By: Mumbrella Readers Choice Awards ceremony: watch video clips by category - mUmBRELLA</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-media-brand-of-the-year-shortlist-13309#comment-25646</link>
		<dc:creator>Mumbrella Readers Choice Awards ceremony: watch video clips by category - mUmBRELLA</dc:creator>
		<pubDate>Mon, 21 Dec 2009 01:01:46 +0000</pubDate>
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		<description>[...] Media brand of the year &#8211; Adshel [...]</description>
		<content:encoded><![CDATA[<p>[...] Media brand of the year &#8211; Adshel [...]</p>
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		<title>By: Mumbrella Readers Choice Award Winners - mUmBRELLA</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-media-brand-of-the-year-shortlist-13309#comment-23977</link>
		<dc:creator>Mumbrella Readers Choice Award Winners - mUmBRELLA</dc:creator>
		<pubDate>Fri, 11 Dec 2009 04:19:06 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13309#comment-23977</guid>
		<description>[...] Adshel [...]</description>
		<content:encoded><![CDATA[<p>[...] Adshel [...]</p>
]]></content:encoded>
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		<title>By: Carrie</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-media-brand-of-the-year-shortlist-13309#comment-22570</link>
		<dc:creator>Carrie</dc:creator>
		<pubDate>Fri, 04 Dec 2009 05:31:54 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13309#comment-22570</guid>
		<description>It&#039;s feeling a little like David and Goliath in this space, but we like to punch above our weight! 

Thank you Belinda, Mona, Skye, Outdoor Avenger and Jules for your super comments - it always bowls us over to hear that what we&#039;re doing is loved by those we write daily for.</description>
		<content:encoded><![CDATA[<p>It&#8217;s feeling a little like David and Goliath in this space, but we like to punch above our weight! </p>
<p>Thank you Belinda, Mona, Skye, Outdoor Avenger and Jules for your super comments &#8211; it always bowls us over to hear that what we&#8217;re doing is loved by those we write daily for.</p>
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	<item>
		<title>By: Jules</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-media-brand-of-the-year-shortlist-13309#comment-22498</link>
		<dc:creator>Jules</dc:creator>
		<pubDate>Thu, 03 Dec 2009 11:06:05 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13309#comment-22498</guid>
		<description>So refreshing to see a brand like Daily Addict on the list, otherwise it is *yawn* as expected.

Go Carrie - we LOVE Daily Addict.</description>
		<content:encoded><![CDATA[<p>So refreshing to see a brand like Daily Addict on the list, otherwise it is *yawn* as expected.</p>
<p>Go Carrie &#8211; we LOVE Daily Addict.</p>
]]></content:encoded>
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	<item>
		<title>By: Outdoor Avenger</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-media-brand-of-the-year-shortlist-13309#comment-22481</link>
		<dc:creator>Outdoor Avenger</dc:creator>
		<pubDate>Thu, 03 Dec 2009 05:15:49 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13309#comment-22481</guid>
		<description>Yawn Yawn. blah blah blah!! 
When are outdoor media operators going to recognise that they are not a one stop shop? 
Eye do not specialise in all out of home formats. That&#039;s a mass exaggeration. They have the minority of large format, only a portion of the airports, no on the road transit, and only consumers that shop in westfields! Not one OOH company has the complete solution. Wake up and stop the bullshit. The industry should be working together to maximise it&#039;s potential against the narrowcast, fragmented and expensive mediums.

Go Daily Addict. You rock!</description>
		<content:encoded><![CDATA[<p>Yawn Yawn. blah blah blah!!<br />
When are outdoor media operators going to recognise that they are not a one stop shop?<br />
Eye do not specialise in all out of home formats. That&#8217;s a mass exaggeration. They have the minority of large format, only a portion of the airports, no on the road transit, and only consumers that shop in westfields! Not one OOH company has the complete solution. Wake up and stop the bullshit. The industry should be working together to maximise it&#8217;s potential against the narrowcast, fragmented and expensive mediums.</p>
<p>Go Daily Addict. You rock!</p>
]]></content:encoded>
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	<item>
		<title>By: Skye</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-media-brand-of-the-year-shortlist-13309#comment-22442</link>
		<dc:creator>Skye</dc:creator>
		<pubDate>Thu, 03 Dec 2009 01:34:44 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13309#comment-22442</guid>
		<description>Love the site &amp; email notifications which are a great read and always interesting &amp; inspiring.</description>
		<content:encoded><![CDATA[<p>Love the site &amp; email notifications which are a great read and always interesting &amp; inspiring.</p>
]]></content:encoded>
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		<title>By: Mona</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-media-brand-of-the-year-shortlist-13309#comment-22425</link>
		<dc:creator>Mona</dc:creator>
		<pubDate>Wed, 02 Dec 2009 22:56:17 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13309#comment-22425</guid>
		<description>Great site that features places to eat, store openings, product launches, exclusive sales, and things to do.</description>
		<content:encoded><![CDATA[<p>Great site that features places to eat, store openings, product launches, exclusive sales, and things to do.</p>
]]></content:encoded>
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		<title>By: Belinda Lawton</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-media-brand-of-the-year-shortlist-13309#comment-22420</link>
		<dc:creator>Belinda Lawton</dc:creator>
		<pubDate>Wed, 02 Dec 2009 22:41:26 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13309#comment-22420</guid>
		<description>This site goes beyond the obvious launches etc in Sydney and gives information about all sorts of events we&#039;d never hear about otherwise - and it&#039;s free!</description>
		<content:encoded><![CDATA[<p>This site goes beyond the obvious launches etc in Sydney and gives information about all sorts of events we&#8217;d never hear about otherwise &#8211; and it&#8217;s free!</p>
]]></content:encoded>
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