Mumbrella Readers Choice Awards shortlist – the full list
The final shortlist categories for the Mumbrella Readers Choice Awards can now be revealed.
They are:
Social media campaign of the year
- Fnuky – Censordyne Get Up
- Vice – Adidas House Party
- Cummins Nitro – Tourism Queensland Best Job In The World
- One Green Bean / Host – iSpy Levi’s
- GPY&R – Wicked Sick Project
- Holler – Birds vs Humans
Media & marketing blog of the year
- Erica Bartle –Girl With A Satchel
- Julian Cole – AdSpace Pioneers
- Shane Dawson/ Ben Birchall – The Sack
- Zac Martin – Pigs Don’t Fly
- Catriona Pollard – Public Relations Sydney
- Mark Pollard – Life, Then Strategy
- Ben Shepherd – Talking Digital
Media brand of the year
- Adshel
- Daily Addict
- Eye
- KahDo
- Salmat (Lasoo)
Ad of the year
- BMF – MLA – Lambstock
- CRC – The Killers – Goodnight, Travel Well
- Droga 5 – VB – The Regulars
- Euro RSCG – Veet – Goodbye Bush
- Publicis Mojo – James Boag’s Draught – Pure waters
- Publicis Mojo – James Boag’s Pure – The Island
- Three Drunk Monkeys – Moon Week – BBC Knowledge
(Note: This category contains a mixture of self-nominated and Mumbrella-selected entries. More details on that here)
Turkey of the year:
- Kellogg’s Special K
- Nescafe Cappuccino
- Telstra NextG – Brad and Emma
- Nurofen Zavance
- Chrysler Jeep Spring Break
- Hungry Jacks – Angry Angus
- VB – Raise A Glass
(Note: This category was not, for obvious reasons, self-nominated)
Creative agency of the year
- Cummins Nitro
- Publicis Mojo
- Smart
- Soup
- The Hallway
- The Works
Media agency of the year
- Ikon
- Maxus Melbourne
- OMD
- PHD
PR agency of the year
- Klick Communications
- Liquid Ideas
- Wordstorm PR
Voting begins tomorrow, with shortlisted submissions also being published then.
The winners will be announced during a live video stream next Thursday December 10.
Click here for more details about the process.
Awards Sponsors:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Any chance that “Soup” (for creative agency of the year) is actually meant to be “Soap”?
The only Soup google tells me about is in the UK; http://www.soup.co.uk/
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Brad and Emma isn’t a turkey. Emma is cool!
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Hi Matthew,
Thanks for your interest. Soup’s website address is http://www.thesoup.com.au . They’re a word of mouth agency.
Hope that helps.
Cheers,
Mumbrella – Camille
Mark Pollard – Life, Then Strategy. If you don’t already know him, or haven’t heard of him, go check out the book Mark and a few of his mates pulled together for boys to get in touch with themselves. Very nice job.
http://www.theperfectgiftforam.....k-pollard/
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Hi Matthew,
Camille’s right, Soup not Soap (nothing against Soap of course).
That counts as a vote right Camille?
Scott (from Soup)
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Very surprised the Vice Adiddas House Party gets in this list.
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I really hope “Cummins Nitro – Tourism Queensland Best Job In The World” doesn’t win again…
And no digital agency category?
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and c’maaaan maaan – the HJs Angry Anus campaign isn’t that terrible!
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@Camille and @Scott
Surely Tim means SOAP not SOUP??! Nothing against your SOUP but I believe you are more of a word of mouth agency and would not qualify as a creative agency??
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I hope Larry meant AnGus!
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Hi Rog,
In our call for entries we wanted to make sure people did not confuse creative agency with traditional agency.
Our view is that it’s possible for agencies beyond the traditional TVC shop to answer a brief and craft a solution. Hence you also see The Hallway, whose heartland is digital, in the mix.
In this case, I hope the winner will be the one that readers like the thinking and execution best for, not their main channel (s).
Cheers,
Tim
a distinct lack of digital representation here. dissapointing
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@ Simon T Small
Why?
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Hi Rog,
Looks like Tim just made any response I could make a bit of a moot point…
Scott
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What? Chrysler Spring Break a turkey? My left wing, feminist sister LOVES it!
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Soup are behind some of the Tooheys Extra Dry work – they presented their campaign at Adtech, earlier this year. As far as I can tell they’re fairly progressive & innovative. Maybe not a creative agency by traditional definitions, but they’re certainly creative in the way they go about things.
waiting with interest to see where the votes go!
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There’s so much more out there that should have been nominated. But at the end of the day, there are only so many appreciating eyes that are willing to nominate.
I look forward to next years list 🙂
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Go Adshel!
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