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	<title>Comments on: Mumbrella Readers Choice Awards shortlist &#8211; the full list</title>
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	<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207</link>
	<description>Everything under Australia’s media and marketing umbrella</description>
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		<title>By: Neil Shewan</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22538</link>
		<dc:creator>Neil Shewan</dc:creator>
		<pubDate>Fri, 04 Dec 2009 03:14:49 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22538</guid>
		<description>Go Adshel!</description>
		<content:encoded><![CDATA[<p>Go Adshel!</p>
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		<title>By: Ren</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22401</link>
		<dc:creator>Ren</dc:creator>
		<pubDate>Wed, 02 Dec 2009 11:45:33 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22401</guid>
		<description>There&#039;s so much more out there that should have been nominated. But at the end of the day, there are only so many appreciating eyes that are willing to nominate. 
I look forward to next years list :)</description>
		<content:encoded><![CDATA[<p>There&#8217;s so much more out there that should have been nominated. But at the end of the day, there are only so many appreciating eyes that are willing to nominate.<br />
I look forward to next years list <img src='http://mumbrella.com.au/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: aplet</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22397</link>
		<dc:creator>aplet</dc:creator>
		<pubDate>Wed, 02 Dec 2009 10:10:35 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22397</guid>
		<description>Soup are behind some of the Tooheys Extra Dry work - they presented their campaign at Adtech, earlier this year. As far as I can tell they&#039;re fairly progressive &amp; innovative. Maybe not a creative agency by traditional definitions, but they&#039;re certainly creative in the way they go about things.

waiting with interest to see where the votes go!</description>
		<content:encoded><![CDATA[<p>Soup are behind some of the Tooheys Extra Dry work &#8211; they presented their campaign at Adtech, earlier this year. As far as I can tell they&#8217;re fairly progressive &amp; innovative. Maybe not a creative agency by traditional definitions, but they&#8217;re certainly creative in the way they go about things.</p>
<p>waiting with interest to see where the votes go!</p>
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		<title>By: eek</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22387</link>
		<dc:creator>eek</dc:creator>
		<pubDate>Wed, 02 Dec 2009 06:26:39 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22387</guid>
		<description>What? Chrysler Spring Break a turkey? My left wing, feminist sister LOVES it!</description>
		<content:encoded><![CDATA[<p>What? Chrysler Spring Break a turkey? My left wing, feminist sister LOVES it!</p>
]]></content:encoded>
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		<title>By: Scott Taylor</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22379</link>
		<dc:creator>Scott Taylor</dc:creator>
		<pubDate>Wed, 02 Dec 2009 05:38:22 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22379</guid>
		<description>Hi Rog,

Looks like Tim just made any response I could make a bit of a moot point...

Scott</description>
		<content:encoded><![CDATA[<p>Hi Rog,</p>
<p>Looks like Tim just made any response I could make a bit of a moot point&#8230;</p>
<p>Scott</p>
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		<title>By: Kate</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22374</link>
		<dc:creator>Kate</dc:creator>
		<pubDate>Wed, 02 Dec 2009 05:27:37 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22374</guid>
		<description>@ Simon T Small 

Why?</description>
		<content:encoded><![CDATA[<p>@ Simon T Small </p>
<p>Why?</p>
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		<title>By: mm4774</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22370</link>
		<dc:creator>mm4774</dc:creator>
		<pubDate>Wed, 02 Dec 2009 05:15:42 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22370</guid>
		<description>a distinct lack of digital representation here. dissapointing</description>
		<content:encoded><![CDATA[<p>a distinct lack of digital representation here. dissapointing</p>
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		<title>By: mumbrella</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22368</link>
		<dc:creator>mumbrella</dc:creator>
		<pubDate>Wed, 02 Dec 2009 05:10:38 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22368</guid>
		<description>Hi Rog,

In our call for entries we wanted to make sure people did not confuse creative agency with traditional agency.

Our view is that it&#039;s possible for agencies beyond the traditional TVC shop to answer a brief and craft a solution. Hence you also see The Hallway, whose heartland is digital, in the mix.

In this case, I hope the winner will be the one that readers like the thinking and execution best for, not their main channel (s).

Cheers,

Tim</description>
		<content:encoded><![CDATA[<p>Hi Rog,</p>
<p>In our call for entries we wanted to make sure people did not confuse creative agency with traditional agency.</p>
<p>Our view is that it&#8217;s possible for agencies beyond the traditional TVC shop to answer a brief and craft a solution. Hence you also see The Hallway, whose heartland is digital, in the mix.</p>
<p>In this case, I hope the winner will be the one that readers like the thinking and execution best for, not their main channel (s).</p>
<p>Cheers,</p>
<p>Tim</p>
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		<title>By: Mumbrella Readers Choice Awards &#8211; Talking Digital makes the shortlist &#171; talking digital &#8211; Ben Shepherd</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22367</link>
		<dc:creator>Mumbrella Readers Choice Awards &#8211; Talking Digital makes the shortlist &#171; talking digital &#8211; Ben Shepherd</dc:creator>
		<pubDate>Wed, 02 Dec 2009 05:09:49 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22367</guid>
		<description>[...] This is where I put a line in saying how humbled I am and how great the other blogs nominated are. The list can be found here &#8211; http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207 [...]</description>
		<content:encoded><![CDATA[<p>[...] This is where I put a line in saying how humbled I am and how great the other blogs nominated are. The list can be found here &#8211; <a href="http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207" rel="nofollow">http://mumbrella.com.au/mumbre.....list-13207</a> [...]</p>
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		<title>By: Lilo</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22363</link>
		<dc:creator>Lilo</dc:creator>
		<pubDate>Wed, 02 Dec 2009 04:55:19 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22363</guid>
		<description>I hope Larry meant AnGus!</description>
		<content:encoded><![CDATA[<p>I hope Larry meant AnGus!</p>
]]></content:encoded>
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		<title>By: Rog</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22362</link>
		<dc:creator>Rog</dc:creator>
		<pubDate>Wed, 02 Dec 2009 04:55:10 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22362</guid>
		<description>@Camille and @Scott

Surely Tim means SOAP not SOUP??! Nothing against your SOUP but I believe you are more of a word of mouth agency and would not qualify as a creative agency??</description>
		<content:encoded><![CDATA[<p>@Camille and @Scott</p>
<p>Surely Tim means SOAP not SOUP??! Nothing against your SOUP but I believe you are more of a word of mouth agency and would not qualify as a creative agency??</p>
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		<title>By: Larry</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22360</link>
		<dc:creator>Larry</dc:creator>
		<pubDate>Wed, 02 Dec 2009 04:44:01 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22360</guid>
		<description>and c&#039;maaaan maaan - the HJs Angry Anus campaign isn&#039;t that terrible!</description>
		<content:encoded><![CDATA[<p>and c&#8217;maaaan maaan &#8211; the HJs Angry Anus campaign isn&#8217;t that terrible!</p>
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		<title>By: Simon T Small</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22357</link>
		<dc:creator>Simon T Small</dc:creator>
		<pubDate>Wed, 02 Dec 2009 04:38:06 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22357</guid>
		<description>I really hope &quot;Cummins Nitro – Tourism Queensland Best Job In The World&quot; doesn&#039;t win again...

And no digital agency category?</description>
		<content:encoded><![CDATA[<p>I really hope &#8220;Cummins Nitro – Tourism Queensland Best Job In The World&#8221; doesn&#8217;t win again&#8230;</p>
<p>And no digital agency category?</p>
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		<title>By: Jiminy Hackett</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22343</link>
		<dc:creator>Jiminy Hackett</dc:creator>
		<pubDate>Wed, 02 Dec 2009 04:24:53 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22343</guid>
		<description>Very surprised the Vice Adiddas House Party gets in this list.</description>
		<content:encoded><![CDATA[<p>Very surprised the Vice Adiddas House Party gets in this list.</p>
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		<title>By: Scott Taylor</title>
		<link>http://mumbrella.com.au/mumbrella-readers-choice-awards-shortlist-the-full-list-13207#comment-22331</link>
		<dc:creator>Scott Taylor</dc:creator>
		<pubDate>Wed, 02 Dec 2009 03:39:47 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=13207#comment-22331</guid>
		<description>Hi Matthew,

Camille&#039;s right, Soup not Soap (nothing against Soap of course).

That counts as a vote right Camille?

Scott (from Soup)</description>
		<content:encoded><![CDATA[<p>Hi Matthew,</p>
<p>Camille&#8217;s right, Soup not Soap (nothing against Soap of course).</p>
<p>That counts as a vote right Camille?</p>
<p>Scott (from Soup)</p>
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