Mumbrella to open Melbourne operation headed by Robin Hicks

Robin HicksMumbrella is to open a Melbourne office headed by managing editor Robin Hicks.

Hicks, currently based in Sydney, will move shortly and move to the new role of Melbourne Editor.

On Wednesday evening Hicks will moderate Mumbrella Question Time Melbourne at the Marriott Hotel. The session features Carlton Football Club’s GM of communications Ian Coutts, agency relationship consultant Darren Woolley, Mark McCraith, chief operating officer of media agency Maxus and adman Sean Cummins.

Hicks, who will cover the Melbourne beat and continue to contribute national coverage said: “Every time I visit Melbourne’s agencies I’m struck by the fact that some of the best work in the country is coming out of Melbourne, but does not necessarily get the credit it deserves. I’m looking forward to helping contribute in a small way to changing that.”

During his time at Mumbrella Hicks has also edited two books – the Mumbrella Creative Agency Review and the Mumbrella Media Agency Review.

Hicks has previously worked on some of the world’s best known media and marketing titles including as southeast Asia editor of Media magazine in Singapore, reports editor of Campaign Magazine in London and assistant editor on Media & Marketing Europe.

Hicks said: “I’m looking forward to catching up with my many existing Melbourne contacts, and getting to know those who I haven’t had a chance to do so yet. For starters, I’m looking forward to introducing myself at Question Time next week.”

A few tickets remain for Question Time via this link.

Contact details: 0487 800999


  1. melbourne boy
    3 Aug 12
    9:48 am

  2. looking forward to having you in town mate!

  3. Dan
    3 Aug 12
    11:22 am

  4. Lucky duck!
    Melbourne is great.

  5. Ralph
    3 Aug 12
    1:38 pm

  6. A good move for you & Mumbrella (plus I can see the Sydney sun was playing havoc with your complexion)

  7. Lucio
    3 Aug 12
    2:25 pm

  8. Finally you will get me that beer you always promised

  9. Annabelle Drumm
    3 Aug 12
    3:51 pm

  10. Take your woolies, Robin!

  11. Ben Willee
    3 Aug 12
    4:09 pm

  12. Great News Robin, welcome to Mexico.

  13. Michael Abdul
    3 Aug 12
    7:59 pm

  14. That’s great new Robin…… About time!

  15. New Media
    4 Aug 12
    1:00 am

  16. Great work guys!

    Good luck Robin (you wont need it) you are great!

    A streamlined business that understands it’s audience:

    In this current modern digital environment Mumbrella is a refreshing change.