Mumbrella to hold Travel Marketing Summit with Flight Centre’s Keith Stanley as keynote
Mumbrella is to launch a one-day conference dedicated to issues faced and lessons learned by marketers working within the travel industry.
The one-day Mumbrella Travel Marketing Summit takes place in Sydney on Wednesday April 22.
The event will include a keynote from the architect of Flight Centre’s digitally-led transition from a high street travel agent to a global retailer of travel, Keith Stanley. Stanley, Flight Centre’s GM of product, advertising and consumer experience, is leading a transformation project which includes a new marketing structure, new agency approach, product strategy and customer focus.
Another session presented by Standard Media Index’s global director of analytics Tristan Masters will offer a detailed snapshot of adspend within the sector. The SMI data – covering advertising funded by travel companies such as hotels, resorts and travel agents, government-funded transport and country brand advertising plus airlines, rail services and cruise lines – forms part of SMI’s monthly travel category report.
Other speakers at the summit include Kim Portrate, who became chief marketing officer of Helloworld in 2013 after five years leading consumer marketing at Tourism Australia, and Simon Cheng, director of marketing at cruise giant Carnival Australia.
Also on the agenda are Mirza Juddani, MD of new online travel booking site Skiddoo, Anthony Hayes, global MD of , guided tour company AAT Kings, Fiona Hunt, MD of high end travel company Adventure World and Kent Davidson, executive diretor of sales, marketing and distribution at hotel and resort operator Mantra Group.
Discounted earlybird tickets, with a 20% price saving, are available on the Travel Marketing Summit website until March 27.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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