Mumbrella360 recap: ‘As a brand, you need to start your story on Twitter’ – Melissa Barnes
In the first instalment of a five part series, we recap the highlights from the appearance of Melissa Barnes, head of brand and agency at Twitter, at Mumbrella360 earlier this month.
During her presentation, Barnes talked about:
- The Twitter user story;
- How Twitter worked with the Olympic committee to bring viewers closer to the action and the role that brands played;
- The reaction at Twitter when big names like Warren Buffet join the platform;
- The speed at which Twitter is growing;
- Mobile usage of the platform;
- Why brands need to start their story on Twitter.
This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
Why am i reading this then??? Back to school Melissa.
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