Mumbrella360 recap: Coles CMO Simon McDowell: ‘Do I care what adland thinks? Not a bit.’
In the final instalment of a five part video series, we recap the highlights from Coles’ chief marketing officer Simon McDowell’s appearance at Mumbrella360 last month.
On stage with Mumbrella’s Tim Burrowes, McDowell discussed:
- McDowell discusses what people in adland think of Coles ads:
- The marketing opportunities around the brand’s 100th birthday next year.
To see all five parts of the video interview now, download this week’s Encore.
This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
