Mumbrella360 recap: Twitter and brands in crisis
In the final instalment of our series of highlights from the appearance of Melissa Barnes, head of brand and agency at Twitter, at Mumbrella360 last month, she talks about:
- How Twitter has revolutionised the greatest American advertising event of each year, The Super Bowl;
- How Twitter can help brands dealing with a crisis;
- How the social media network can be used to delight and surprise consumers.
This article first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
