Mumbrella360 video recap: Game on
In this Mumbrella360 video recap, Chris Stephenson strategy director, PHD, Colin Cardwell, founder and CEO, 3rd Sense Design and Marigo Raftopoulos, doctoral researcher, GEElab explore the concept and application of gamification.
WHAT IS GAMIFICATION?
The panel defines what gamification is.
HOW TO USE GAMIFICATION
The panel share gamification examples including how a game called Fold It helped scientists get closer to a cure for HIV, Reading Eggs, the game site that teachers three to six year old how to read, how Nike is using Nike Plus to connect with and extract data from its consumers like never before and how LinkedIn uses gamification principles. The panel also shares the benefits and advantages of applying the elements of gamification.
THE PRACTICALITIES OF GAMIFICATION
The panel discuss making the leap from talking about gamification to applying it, the fine line between gamification and gambling, the social and ethical issues of the practice and concerns related to addiction, how the PHD media model works and whether gamification can drive loyalty or simply reward the already loyal.
DON’T TRY THIS AT HOME
Stephenson gives examples of how the PHD system is helping the agency, the panel talk about how integrated or present brands should be within gamified initiatives, the best distribution models for branded games, the first steps required when getting in to gamification, why you shouldn’t try this at home, how to manage your expectations and whether leaderboards are a motivator or demotivator.
To see more videos from the Mumbrella360 conference, visit the Mumbrella360 YouTube Channel.
