Mumbrella360 video recap: #nofilter: The real facts about Instagram use in Australia
In this Mumbrella360 video recap, Douglas Nicol, creative partner at The Works, reveals details of the largest ever study into how Australians use Instagram, the fastest growing social media platform.
INSTAGRAM 101
Nicol talks about understanding social media personas, the most dominant archetypes in the space, how the Canberra ‘Human Brochure’ campaign applied these findings and the lowdown on Instagram.
THERE’S A LOT OF FERRET ACTION
Nicol reveals how the analysis in the research was conducted, the peak Instagram usage times, the different types of Instagram posts from the arty to the weird including a plethora of ferret images, the deal with selfies, the top brands on Instagram.
GETTING CREATIVE
Nicol delivers advice for brands wanting to use Instagram, the importance of subtlety when integrating brand imagery, how to tap into the psychology of user pride and how to use Instagram creatively.
INSTAGRAMING BRANDS
Nicol revisits the idea of the best brands on Instragram and is joined by Jesse Desjardins, head of social media at Tourism Australia, who talks about how the tourism body uses Instagram, the secrets of brand success on the platform, how to judge success, dealing with ‘baddies’ on Instagram and the top tip for getting the most ‘likes’ on the platform.
To see more videos from the Mumbrella360 conference, visit the Mumbrella360 YouTube Channel.
Instagram and hashtags have changed the way that users find content and interact. This social media phenomenon will be interesting to monitor as it continues to rapidly evolve.
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#amazinginsight #monique #hashtag
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