Mumbrellacast: A conversation about The Conversation | Cash for tweets | How will Masterchef series four fare?
Featuring The Conversation team; Editor Andrew Jaspan; commercial director Lisa Watts; managing editor Misha Ketchell, plus Mumbrella’s Tim Burrowes, Robin Hicks, and Colin Delaney (44mins, 51secs).
- The ethics of the South Australian Tourism Commission’s paid Kangaroo Island celebrity tweets
- The Conversation’s first year (6:16)
- How to keep six web developers busy (8:17)
- The new public service journalism (15:14)
- Funding The Conversation (16:16)
- The Conversation vs The Global Mail (19:32)
- Editing print vs editing online (24:24)
- What new skills do journos need at The Conversation? (37:00)
- Masterchef‘s sizzling sizzle reel (40:52)
- New opportunities for brand integration (42:18)
You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.
Direct link to Mumbrella’s iTunes store listing for the podcast
Sponsored by:
Studio facilities: CBS Interactive
Mumbrella theme music by Noise International