Mumbrellacast: Klick moves to the US | Stonemen | The Great Gatsby | AFR’s App | The ‘Can’t’ campaign | Is the The Voice in decline?

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Klick boss Kim McKay

Featuring Kim McKay, director of Klick Communications plus Mumbrella’s Tim Burrowes, Robin Hicks and Colin Delaney (4mins, 58secs).

  • Klick Communications heads stateside (0:52)
  • What the hell is ‘serendipity’? (4:57)
  • The great underpants controversy (7:40)
  • Is the Great Gatsby an Australian film? (13:52)
  • Will the Fin’s app make up for its paywall missteps? (19:53)
  • The challenges in turning people to apps (27:10)
  • The Can’t teaser campaign? (29:36)
  • Has The Voice peaked? (35:54)

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Direct link to Mumbrella’s iTunes store listing for the podcast Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    transMumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    trans

Studio facilities: CBS Interactive

Mumbrella theme music by Noise International

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