Mumbrella’s Ad of the month shortlist revealed

The finalists for the latest round of Mumbrella’s TV Ad of the Month can now be revealed.

The shortlist for September’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item.

The deadline for voting is Thursday 18 October.

Campaigns are eligible whichever screen format they first ran on including TV, cinema and the web.

The shortlist for September’s Ad of the Month:

1. Landcare – Mighty Nice

2. NRMA – Lawrence Creative Strategy

3. Christchurch & Canterbury Tourism – Iris Sydney

4. AAMI – Ogilvy Melbourne

5. Daily Telegraph – AJF Partnership

6. Hyundai A League – BMF

Shortlist for September’s Ad of the Month. Vote on the following:

The shortlist for September's Ad of the Month








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Comments


  1. Brian Dodd
    11 Oct 12
    1:07 pm

  2. Just love the Landcare ads

  3. Mr Brisbane
    11 Oct 12
    1:25 pm

  4. It hurts me to say this, but the Daily Telegraph has done an amazing piece.

  5. Jo Wulf
    11 Oct 12
    2:05 pm

  6. Love the ad!!!!

  7. Doug
    11 Oct 12
    2:12 pm

  8. The landcare ad highlights the need for everyone to do something to help the environment and the world we live in. Great ad

  9. Em Nanscawen
    11 Oct 12
    2:34 pm

  10. LOVE LOVE LOVE the Landcare ad and the message – really well done!

  11. Beery
    11 Oct 12
    2:37 pm

  12. Bob Parker, what a classic! Loved his line about Goulburn as “…innovative on how it harvested tourists”. What Bob didn’t know is that Goulburn could have been as famous as Bathurst now is when the famous car racing track on the hill was mooted for Windy town back in the early sixties, and also that a country music festival was also suggested for the place before Tamworth – both ideas poo-pood locally. That certainly is innovative! As for Daily tele commercial, very nice but we’ve seen it all before, and so often.

    My vote for Katut & Rhonda – it breathed fresh air into a now mature campaign.

  13. #justsayin'
    11 Oct 12
    2:49 pm

  14. At least Chipotle got Willie Nelson doing Coldplay for their original take on this. Landcare music lets it down.

  15. Linda Grannas
    11 Oct 12
    5:30 pm

  16. Loved the vibrant pacy bloke energy + whole earth flyover!!

  17. Meanwhile...
    11 Oct 12
    7:06 pm

  18. Landcare wins for its bigness; NRMA gets Best Musical Segue tho we’re getting a rash of these – eg, ‘Aah… Alliance’; Rhonda gets Special Mentions for Casting & ReVitalisation

  19. Maree
    11 Oct 12
    7:23 pm

  20. The Landcare ad says it all! LIFE Landcare Is For Everyone! So true and the ad has captured Everything! Well done!

  21. Jeremy Rolleston
    11 Oct 12
    8:43 pm

  22. The Daily Telegraph ad is awesome. Great footage and captures so many sides of Sydney. So Australian. Makes me proud to live in Sydney.

  23. Tony Laurent
    11 Oct 12
    8:48 pm

  24. Daily Telegraph, anyone know the music please

  25. Mandi
    11 Oct 12
    8:51 pm

  26. What a ripper ad inspiring us all to do our bit.

  27. BJK
    11 Oct 12
    10:18 pm

  28. Daily Telegraph for me. I’ve had this ad emailed to me several times over the last couple of weeks. It’s given me a tingle on every viewing. Beautifully written and produced. I’m for Sydney!

  29. Mike Murray
    12 Oct 12
    4:29 am

  30. I agree with Beery – AAMI it is.

  31. Richard Wagner
    12 Oct 12
    7:21 am

  32. The opening of Daily Telegraph reminds me of the opening to Terrence Malick’s “The New World”. Which I like, so it get’s my vote.

  33. Maria Presta
    12 Oct 12
    8:53 am

  34. Great, love it

  35. Michael
    12 Oct 12
    11:45 am

  36. AAMI Rhonda and Ketut!!!

  37. Jay
    12 Oct 12
    11:47 am

  38. Love the Landcare ad. Shame it’s a rip off of Chipotle’s ‘Back to the Start’.

    So it’s “you look hot today Rhonda, like a sunrise!” for me…

  39. Julie
    12 Oct 12
    12:04 pm

  40. Love the Landcare Ad, job well done.

  41. Maarten
    12 Oct 12
    1:15 pm

  42. It is Landcare for me !!!

  43. John
    12 Oct 12
    1:23 pm

  44. Jeez AAMI is in another league compared to NRMA, AAMI sticks to the same comms strategy and fun tone of voice. NRMA seems to jump all over the place, what happened to that great Rosso work they did?

  45. PP
    12 Oct 12
    1:26 pm

  46. Daily Telegraph for me please.

  47. Steve
    12 Oct 12
    9:20 pm

  48. I don’t like the Daily Tele but that ad is great. Landcare one wins it for me though – it’s meaningful and the ad conveys just how meaningful it is so well. Love the music too.

  49. Sharon
    12 Oct 12
    10:28 pm

  50. Landcare it is – it’s not just for one place, it’s the whole country!

  51. Heather Brouwer
    13 Oct 12
    7:57 am

  52. Daily Telegraph gets my vote.

  53. Brock Tamasi
    13 Oct 12
    11:07 am

  54. Daily Telegraph !! Epic!!

  55. Justine
    13 Oct 12
    11:21 pm

  56. Daily Telegraph – great ad!

  57. Ang
    14 Oct 12
    12:16 am

  58. AAMI, great ad.

  59. Chris
    14 Oct 12
    10:08 am

  60. Everyone, everywhere, Landcare!

  61. Al
    15 Oct 12
    10:35 am

  62. isnt Landcare funded by destructive environmental industries? eg Coal Mining? Why are we expected toclean up their mess, especially with the obscene profits the multinationals exit the country with. Sorry cant support Landcare Astro Turfing the Country, feel sorry for the hard working volunteers .

  63. Chris Scott
    15 Oct 12
    12:47 pm

  64. Al, your idea of Landcare is completely wrong. Please visit the website to be informed.

  65. Janet
    15 Oct 12
    3:37 pm

  66. Love the Landcare Ad. Well Done.

  67. Jennifer
    15 Oct 12
    4:36 pm

  68. Thought the Landcare ad was terrrific. A great message given by cute little characters.

  69. Anne-Marie Seve
    15 Oct 12
    6:37 pm

  70. LAndcare ad very catchy cool and fun for a fabulous cause!!

  71. Nerida
    17 Oct 12
    10:08 am

  72. Brilliant – love it

  73. Holly
    17 Oct 12
    10:10 am

  74. Definitely the Landcare one. Very well created and with a great message.

  75. Alison
    17 Oct 12
    10:13 am

  76. Love the Landcare ad!

  77. Lita
    18 Oct 12
    11:59 pm

  78. Iris Sydney get my vote