My Generation reaches radio milestone
Retro radio show My Generation will hit its 600th episode later this month. The announcement:
Reaching almost half a million people across 91 metro and regional markets every week, Australia’s biggest nationally syndicated radio show My Generation notches up a record-breaking 600 episodes this month.
Hosted by Jonathan Coleman – only the third host in the history of the show – My Generation is a two-hour-long show that continues to attract an impressive share of the over 35 year old FM market.
My Generation is a retrospective journey through the music, people and events of the 70s, 80s and 90s, every week focusing on one particular year. From news to movies, politics to fashion, all the seminal events and memories are covered, along with the most important ingredient of all – the music. And it is a content-rich format that continues to resonate with the target market, transporting listeners to a time that they can relate to, a time that created the songs they still love.
My Generation is now entering its 13th year after starting out on a handful of regional radio stations and building its audience to include additional regional markets across the country and capital cities Sydney, Melbourne, Brisbane, Adelaide and Perth via ARN’s Classic Hits network.
“There are very few radio shows around that can lay claim to not only have such longevity and growth but also remain a relevant and effective media platform for advertisers,” said mcm media’s CEO, Simon Joyce.
“My Generation is a true labour of love for all involved which means the content is consistently entertaining and dynamic and it’s why the show has become appointment listening every weekend for a highly engaged audience nationally.”
“My Generation has been one of the most loved shows on our Classic Hits stations for many years now and 600 shows is certainly a landmark. It’s the show that really established Jono Coleman in the hearts and minds of Classic Hit lovers right around Australia and we look forward to the next 600 shows as we know our listeners love it,” commented Australian Radio Network, Group Program Director, Peter Yiamarelos.
Over the last five years its audience has grown 33 per cent in the over 35 demographic and 18 per cent overall while advertisers have included some of the nation’s biggest brands. From promotional opportunities around key Classic Hits concert tours like Billy Joel and The Police, to the development of custom-themed programs, My Generation continues to offer advertisers innovative ways to align with an Australian radio favourite.
Source: MCM media release