Dr Mumbo

My PR agency tastes like cat food

At 9.22 last night, Dr Mumbo wrote about Mark Communications’ bloggers woes. He even predicted it wouldn’t be the last example.  

But he wasn’t expecting to return to the subject as fast as this.

But, according to today’s Sydney Morning Herald, Pulse Communications pulled off an even more spectacular example, setting Sydney’s food bloggers a homework style assignment to write about cat food. According to the SMH food bloggers received the following email yesterday:

“By way of introduction, my name is Lucy and I work for a PR agency in Sydney.” She invited them to:

“Write a blog entry (approx 500 words) on ‘Cat Food SO Good it is at the GFWS [Good Food and Wine Show]’ – talk about your own cat, what you feed it, anything quirky you might do with your cat and what place you think cat food has at the GFWS.”

Apparently the apology from MD Samantha Allen followed a few minutes later.

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