Comments on: Myer appoints Ikon to media account

By: Larry

Larry — Wed, 02 Dec 2009 05:53:27 +0000

Nigel you gotta do what you gotta do i guess.

Even if that means sharing an office with the client! 3 floor…. ladies hosiery.

By: Nigel

Nigel — Wed, 02 Dec 2009 05:22:56 +0000

A little less wise perhaps – new Ikon MD Ben Willee is a good looking fella & bit of a stud. I wonder whether the females at Myer were charmed by this self professed nudist?

By: SCM

SCM — Wed, 02 Dec 2009 05:17:50 +0000

Such wise words Nigel

By: Nigel

Nigel — Wed, 02 Dec 2009 04:28:41 +0000

Ad-ex figures are always inflated; work on 15% to be conservative, but in the case of such a massive advertiser, probably more.

With regard to rate positions, cost is & always will be an important factor, but it’s just one of a number of key criteria. In the case of Myer, they usually negotiate their own position with the networks independent of the cartels so a Group M v Ikon rate comparison wouldn’t happen.

By: Joel Pearson

Joel Pearson — Wed, 02 Dec 2009 03:55:49 +0000

@Simon

From AdNews today – “Myer had a main media spend of $58.7 million in the 12 months months to October 2009, up on $53.9 million in the previous corresponding period, according to Nielsen. Stapleton said this figure had been inflated due to Myer’s advertising its IPO this year.”

By: paul

paul — Wed, 02 Dec 2009 02:43:52 +0000

congrats to the ikon team

By: Simon

Simon — Wed, 02 Dec 2009 02:13:58 +0000

This could be some indication: http://twitpic.com/rrfi8 – $59m Myer loss for UM (as reported in B&T) becomes a $54m win for Ikon (via AdNews). What’s $4million between friends?

By: Anon

Anon — Wed, 02 Dec 2009 01:22:49 +0000

Who said their rates were the cheapest?

By: Joel Pearson

Joel Pearson — Wed, 02 Dec 2009 01:12:07 +0000

@jack w

Who say’s it came down to a battle over rates?

Perhaps the marketing team from Myer assessed the pitch based on strategy/technology/insight/understanding of business needs moving forwards or anyone of the hundreds of other pieces that can add to the true value of a clients relationship with their media agency.

Assessing media based purely on rates is an outdated method that has very little relevance in determining the true potential for ROI.

By: jack w

jack w — Wed, 02 Dec 2009 00:49:32 +0000

Well done gents. How do Ikon manage to beat GroupM’s rates??