Myer retains DTDigital

DTDigital has retained the digital account of retailer Myer after a marathon review.

The news comes a month after Myer renewed its contract with DTDigital’s STW Group sibling agency Ogilvy for another three years.

Myer’s group GM of marketing and brand development Megan Foster told Mumbrella: “DTDigital was the best fit for Myer in supporting our move to a hybrid digital model – combining the creation of an internal team supported by an external agency.”

Myers has more 100 staff in marketing, including agency partners located in-house at the retailer’s Melbourne headquarters. “Due to the growth in digital, a good percentage of the teams are involved in digital executions,” she said.

The review began in December 2011.

Comments


  1. JM
    4 Dec 12
    11:03 am

  2. Word on the agency street is that basically no one except Dt Digital were willing to comply with Myer’s demands.

  3. timely
    4 Dec 12
    1:01 pm

  4. wow, 12 months for a digital tender process? by the time they get around to actually implementing anything it’ll be redundant. says a lot about how Myer operate in this space and why online represents just 1% of their sales.