Myfanwy McGregor is back to launch Adhesive PR with husband Mike Maurice
Myfanwy McGregor, the former boss of Photon-owned consumer public relations firm Frank PR, has started her own consumer PR agency with husband Mike Maurice – with McDonald’s as its founding client.
Adhesive PR is being positioned as an ‘ideas-led’ agency, according to Maurice, taking on players such as One Green Bean, Frank PR and Mango, which handles the national McDonald’s account.
Adhesive takes on a project for McDonald’s, working alongside OMD Fuse on experiential and events around the new menu, Loose Change.
Maurice and McGregor worked together at Frank PR, on clients including Schweppes Australia, Vodafone, EA Games, Reckitt Benckiser, UBank, Singapore Tourism, FFA and George Weston Foods. At Frank, Maurice was second in charge, reporting to his wife.
Maurice said in a press release: “The team has a proven track record in the Australian market. We are committed to maintaining a boutique agency culture, delivering BIG agency results, without the big agency costs and overheads. We are hungry to build our reputation by working on a great portfolio of brands and delivering some exceptional work along the way.”
He added: “PR is changing. There will always be a role for traditional media relations and strategy, however clients are demanding more from their communications agency. Our core strength is to come up with high impact creative ideas, which can be maximised via earned media, however we believe a good idea shouldn’t be restricted to just media relations. We offer the skill set to bring these creative ideas to life in other channels including; events, experiential, digital, content generation, stakeholder relations, blogger engagement and of course media relations.”
Huge congratulations in order, what a fantastic team. McDonalds as a starting client seems a pretty good indication of things to come. As a former employee of the M&Ms, I have no doubts that Adhesive will absolutely kill it. Good luck!
User ID not verified.
Having worked with M&M on Schweppes and Lynx at Frank and recently McDonalds at Adhesive, I can honestly say that these guys are two of the nicest, hardest working and most creative people in the industry. Big congrats Mike and Myf, with your own company we’re going to see even better work to come.
User ID not verified.
Fantastic! Mike and Myf are great friends and awesome to work with. If you have a PR problem and and need great results, you should call the M Team at Adhesive PR.
User ID not verified.
Huge congrats to M&M! They are both incredibly talented and I look forward to seeing some great things from Adhesive in the future.
User ID not verified.
Myf and Mike are an awesome team and I know no doubt that Adhesive PR will be a huge success. Best of luck to the dynamic duo in their new venture.
User ID not verified.
Massive congrats! Having worked with them as a client over the years I have seen what fantastic results they get and know that Adhesive PR will be amazing!
User ID not verified.
Great news, to have these two amazing PR’s back and on the radar. Excellent operators in the sector and Adhesive PR is def one to watch.
User ID not verified.
Congrats Myf – this will be great I bet.
User ID not verified.
Congratulations mate.
User ID not verified.
This is great news… I have had fantastic experiences working with Myf & Mike, they are really smart, dynamic and professional PRs. Welcome Adhesive!
User ID not verified.
Congrats guys!
User ID not verified.