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MySpace Music leapfrogs nearest rival

MySpace Music has leapfrogged its nearest competitor, two months after the free music streaming service launched, attracting almost 2.4 million unique browsers during December.  

According to Nielsen Market Intelligence figures it toppled MCM Entertainment’s take40.com site which had attracted 358,330 unique browsers during November, while MCM’s other music streaming site thehothits.com attracted 183,250.

December figures revealed that MySpace Music had not only hit the top ten, but also led the pack by a susbstantial margin of 2.38 million, ahead of take40.com’s 351,399 unique browsers.

MySpace Music is a joint venture between MySpace, EMI Music, Sony Music, Universal Music Group and Warner Music Group. It claims to provide the world’s largest catalogue of on-demand streaming music tracks and full albums to MySpace users for free.

The Australian launch saw Toyota and KFC sign up as sponsors.

Last year, MCM launched The DEN (Digital Entertainment Network) across sites including news.com.au, The Daily Telegraph, APN’s regional sites and Yahoo!7 Music.

The service – which is ad-funded – streams music videos on demand, based around playlists. Revenue is shared between MCM, the site owners and the music publishers. It claims it is “the world’s largest legal high quality free-to-stream music audio and video on demand”. Users are also able to click through and purchase the music.

The service had previously only been available on MCM’s own sites including take40.com and thehothits.com.

Name – Publisher – Unique Browsers (December)

  1. MySpace Music – MySpace, Inc. – 2,380,748
  2. take40.com – mcm entertainment – 351,399
  3. inthemix.com.au – Sound Alliance – 275,008
  4. BigPond Music – Telstra – 254,853
  5. MusicFix – ninemsn – 249,063
  6. thehothits.com – mcm entertainment – 173,814
  7. liveguide.com.au – News Digital Media – 248,169
  8. 2dayfm.com.au – Austereo – 155,703
  9. fox.com.au – Austereo – 157,375
  10. FasterLouder.com.au – Sound Alliance – 116,393

Name – Publisher – Unique Browsers (November)

  1. take40.com – mcm entertainment – 358,330
  2. inthemix.com.au – Sound Alliance – 301,084
  3. MusicFix – ninemsn – 320,269
  4. fox.com.au – Austereo – 224,471
  5. 2dayfm.com.au – Austereo – 197,842
  6. thehothits.com – mcm entertainment – 183,250
  7. liveguide.com.au – News Digital Media – 258,477
  8. FasterLouder.com.au – Sound Alliance – 148,533
  9. BigPond Music – Telstra – 155,507
  10. 2gb.com – Macquarie Radio – 126,956

Source: Nielsen Market Intelligence

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