Mystery of the vanishing ‘News Porker-ation’ story
Dr Mumbo understood there was an unwritten agreement between major publishers that you don’t go after each other’s proprietors.
So he was surprised to see a photograph of News Corp boss Lachlan Murdoch briefly pop on the Daily Mail Australia home page yesterday afternoon with the less than flattering headline promoting it: “News Porker-ation!”
It linked through to a slightly more subtly written article by junior journo Alicia Vrajlal contrasting Lachlan’s “post holiday physique” with that of his wife Sarah.
Curiously, although the top of article says there have been 18 comments from readers, none are visible below it, at least to Dr Mumbo.
On the one hand it would suggest the testy relationship between Mail Online and News Corp over copyright issues is still tense. But on the other, the “News Porker-ation!” headline – and indeed any link to the story from the home page – did appear to vanish almost without trace after a few minutes. It can now be found buried towards the bottom of the right hand “sidebar of shame”, albeit without the “News Porkeration” description.
A spokesman for the Daily Mail told Dr Mumbo the article had “run its course” and had dropped off the promotional box on the homepage. “Stories can be updated every five to 20 minutes, we can update things very quickly, and we do,” said the spokesman.
As for the missing comments, that is, apparently, a glitch, and some readers are able to see them.
Updated 5:25pm: The article linked to above has now been removed from the Daily Mail website altogether, with the link clicking through to a redirect page.
Not a good look when your wife is brand ambassador for a health food, Vaalia Probiotic yoghurt.
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what a crap headline tho.. no wonder it slipped off the page.
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The good old internet archive works though…
https://web.archive.org/web/20140805193047/http://www.dailymail.co.uk/tvshowbiz/article-2716237/Lachlan-Murdoch-shows-post-holiday-physique-touches-LAX-slender-wife-Sarah-Greek-getaway.html
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