News

NAB calls on fans to vote for most ‘footified Fansplantee’

NAB has launched the next phase of its Footify Fansplant campaign, which has seen five sports fans from around the world flown to Australia to be ‘footified’ with the ways of the AFL, with a public vote to crown the most ‘footified’ fan.

In April NAB launched the campaign, created by Clemenger BBDO Melbourne, which saw the bank look for host families for its ‘Fansplantees’. The campaign saw five fans selected from India, USA, Japan, Spain and Sweden.

Kevin Ramsdale, NAB’s general manager consumer marketing, said: “Footify has been built upon the premise that at NAB, we don’t just sponsor the game, we grow it. We’ve been Footifying Australia for over ten years through NAB AFL Auskick, the NAB AFL Rising Star program and the NAB Challenge and it’s been exciting to expand this commitment on an international scale through Fansplant.”

Since April the ‘Fansplantees’ were dropped into the homes and lives of AFL loving Australian families who were tasked with teaching their international visitors with everything there is to know about Aussie Rules.

As the campaign draws to its conclusion, fans are encouraged to vote for the ‘most footified’ for a chance to win a trip for two to the winning Fansplanetee’s home country.

The campaign has showcased the journey of the Fansplantees and their host families through webisodes, digital, press, NAB customer channels and social media.

Credits:

NAB:

  • Chief Marketing Officer: Sandra de Castro
  • General Manager Consumer Marketing: Kevin Ramsdale
  • Head of Sponsorship: Tim Clarke
  • Manager, Sponsorship Communications: Kate Hynes
  • Consultant, Sponsorship Communications: Lucy Thompson
  • Associate, Sponsorship Communications: Katelyn Whinfield

Clemenger BBDO Melbourne:

  • Creative Chairman: James McGrath
  • Executive Creative Director: Ant Keogh
  • Creative Directors: Rohan Lancaster/Darren Pitt
  • Art Director: Luke Thompson
  • Copywriter: Clark Edwards/Andre Hull
  • Managing Partner: Lee Simpson
  • Group Account Director: Ben Knighton
  • Account Director: Nick Darrigan
  • Senior Account Manager: Kate Joiner
  • Account Manager: Kate Little
  • Head of Production – Print: Sharon Adams
  • Agency Executive Producer: Sonia von Bibra

Production:

  • Director: The Glue Society (Jonathan Kneebone), Will O’Rourke
  • DOP/Cinematographer: Rob Marsh
  • Executive Producer/Managing Director: Michael Ritchie, Will O’Rourke
  • Head of Projects: Josh Mullens
  • Producer: Ian Iveson
  • Editor: Tim Parrington, The Butchery
  • Flame Artist: Eugene Richards, The Refinery
  • Photographer: Chris Budgeon/Adrian Lander
  • Sound Designer/Engineer: Paul LeCouter/Stevo Williams, Flagstaff
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